TRUST created a PR strategy designed to launch the Flowstate writing application across a broad range of publications and tastemakers with the goal of reaching not only tech enthusiasts, but influencers in business and the arts.
TRUST created a PR strategy for What? Watches designed to promote a Kickstarter effort for Calendar Watch and the product itself across a range of publications and tastemakers.
Established in 1995, Tool was primarily known as a traditional production company until they formed a partnership with TRUST, who helped transform the brand into an industry powerhouse that specializes in both live-action and interactive work courtesy of nearly two-dozen heralded directors.
To promote Sense8, co-created by the Wachowskis (The Matrix), Netflix unveiled the “Brainwave Symphony,” which melds music with technology to produce a song that keeps in line with the show’s telepathic themes. TRUST worked closely with Netflix to target specific media outlets to promote the “Brainwave Symphony” experience, molding a narrative that also supported Netflix’s initiative to showcase their interaction with fans.
To shine a light on VR flight simulation game Faceted Flight, the client turned to TRUST to increase Kickstarter visibility, drive downloads, tap into the VR market and attract the eyeballs of social influencers, gaming tastemakers, venture capitalists and viable press outlets dedicated to the vertical.
Weevmee™ is a web application that aggregates personal Instagram photos into custom, never-repeated, artistic images for your delight and sharing. TRUST created a PR strategy designed to launch the application across a broad range of publications with the goal of attracting thousands of arts, business, and tech enthusiasts.
South Park fans at Tool faithfully created a detailed virtual reality version of the town, including speaking characters, key locations, and even a few easter eggs. By carefully constructing a tiered PR strategy, including outreach to press and influencers, TRUST was able to help the project achieve viral status.
Meet the Hitlers is a Showtime feature documentary that examines the relationship between names and identity by exploring the lives of people who are linked by the name “Hitler.” Working with Director Matt Ogens and his social media team, TRUST developed a marketing strategy designed to introduce the world and select press targets to the characters of the film, resulting in massive trailer plays and impressions.
Hyper Island is an international company that designs lifelong learning experiences for leaders within the fields of digital communications, innovation and change management. TRUST was tasked with helping Hyper Island communicate their offering and the scope of their initiatives to a broad range of high-level decision-makers, business-owners and digital media professionals.
As the leading independent West Coast advertising agency, RPA is charged with making globally respected brands appealing to the widest possible audience. However, the company struggled to find recognition in important industry trades. TRUST was tasked with elevating awareness of RPA and its key creative talent across the spectrum of media outlets while also sharing the RPA story of longevity through independence and lasting brand partnerships.
Working with Estée Lauder, TRUST created a PR strategy designed to help launch online beauty social network “The Beauty of Night” and position the venerable brand as a innovator in the digital space. The sharp and incandescent experience, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum.
In working with FilmBrazil, TRUST launched an over arching effort, using targeted materials, messaging, a series of marketing blasts, content creation, press placements, social media, and one-on-one Cannes meetings to help communicate the benefits of partnering with FilmBrazil to agencies and brands in advance of the upcoming World Cup and Olympics.
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