Hyper Island needed help unifying and communicating their offering, scope of initiatives and insights to a broad range of notable trade publications, high-level decision-makers, business-owners and digital media professionals with the goal of boosting enrollment of C-suite executives.
Over several years, TRUST created broader awareness and drove higher enrollment by targeting prominent media outlets like Bloomberg, Fast Company, PSFK, Entrepreneur and Inc to not just promote Hyper Island’s programs and initiatives like the Google-backed 30 Weeks Founders Program for Designers, but the creative and strategic insights of its in-house educators. through multiple thought leadership columns, informative trend reports like Changes of Tomorrow, trend-related infographics and informational microsites that were shared via email marketing, online and on social media.
Hyper Island – one of 9 awesome ‘schools’ that will help you master everyday life
Digital has brought about profound shifts in the business of marketing, with innovation dramatically increasing the ability to target and engage with consumers. But most successful marketers have been aware of these oncoming changes from the start. That sensitivity to cultural shifts is part of the reason they have been able to prosper and find professional success.
Looking to understand what makes a digital professional marketable, Hyper Island surveyed over 500 business leaders in the communication and tech fields to find out what they’re looking for in new employees. Turns out being flexible and personable are more important than tech wizardry.
Today more than ever, the success of an organization depends on its ability to prepare for change. Try this process to continually evaluate and predict trends before they occur.