To shine a light on VR flight simulation game Faceted Flight, the client turned to TRUST to increase Kickstarter visibility, drive downloads, tap into the VR market and attract the eyeballs of social influencers, gaming tastemakers, venture capitalists and viable press outlets dedicated to the vertical.

South Park fans at Tool faithfully created a detailed virtual reality version of the town, including speaking characters, key locations, and even a few easter eggs. By carefully constructing a tiered PR strategy, including outreach to press and influencers, TRUST was able to help the project achieve viral status.