Launching a new tech-minded healthcare agency with a message of innovation.
David Hunt, former Global Chief Digital Officer at Havas Health & You and Havas Lynx CEO prior, wanted to announce the formation of his new independent agency, The Considered, a tech-driven start-up that is reimagining healthcare marketing for a post-pandemic world.
TRUST needed to raise awareness of the new company, while also raising the media profile of Hunt in the U.S.
TRUST developed a standout communications plan that established The Considered in the U.S. and promoted the firm’s tech-based approach to healthcare marketing with media coverage in leading titles such as Adweek, Campaign, Digiday, Medical Marketing and Media (MM+M) and Fierce Healthcare to name a few. TRUST leveraged insights from Hunt and the agency’s leadership team to secure feature articles, podcasts and interviews to both build and solidify The Considered’s stateside reputation.
“The response to our launch has exceeded my expectations. The amount of attention and positive interest I’ve gained from our collaboration with TRUST is immeasurable. We used new ideas, new techniques and seized new opportunities. It was fantastic to find a like-minded team, beset on being better than what has gone before.”
David Hunt / CEO, The Considered