Following the recent promotion of Executive Producer Kristen DiCamillo to Managing Partner, experience design firm HUSH continues to grow its best-in-class team with the addition of celebrated, multi-disciplinary talent David Crumley as Technical Director of systems and hardware design.
A veteran of global architecture, design and planning firm Gensler and creative engineering studio Positron, Crumley began his interactive career doing lighting design for concerts and events. In 2010, he founded Houndstooth, an Austin, Texas-based multi-disciplinary production company. Soon after, he broadened his experience design capabilities, with early forays into interactive installations, lighting and architectural projections. At Positron, he worked closely with mechanical and electrical engineers to build complex simulation experiences.. As the Creative Technology Lead at Gensler, he deeply influenced the architectural design process for large-scale build environment projects that require a deep understanding of technology integration.
“When I moved to New York, I was running a small motion design studio and had been a fan of HUSH,” Crumley explains. “Their move into experience design timed up well with my own professional move from more traditional production into the same area, so they were always at the top of my list of dream studios to work with. I worked with them on and off as a freelancer for several years on some very long projects, and I always felt it would be the right place to call home.”
At HUSH, Crumley had a hand in creating some of the firm’s most recognizable work, including the United Therapeutics Unisphere, Facebook Global Partner Centers, and the Instagram San Francisco headquarters lobby.
Now, in his role as Technical Director, Crumley will focus on overall hardware and system design for HUSH’s experience design and architectural installation projects. He will work closely with the technology, strategy, creative, and production teams to ensure solutions dovetail with the creative strategy, are delivered at the highest quality possible, and are also scalable in order to maximize client investment over the long term.
“HUSH excels at creating work with meaning and a sense of enduring purpose,” Crumley continues. “My approach has always been to keep things simple for the audience, so there is as little confusion or learning curve as possible. The experience needs to be engaging and have repeat value, so I always push for adding additional layers of interest, and having it evolve over time. Similar to lighting design and theatrical techniques, I like finding a way to be bold, and weave in an unexpected moment to hold the audience’s interest. I feel very lucky to work in this field and to be able to continue this work at a company that is at the forefront of bold, enduring, brand-focused experience design.”
HUSH Founding Partner David Schwarz adds, “From the minute we met David, we knew we would work together. Figuring out when and how took us several years of exploration – which was a rewarding and educational journey. During that time, and even as a regular consultant to HUSH, he demonstrated a focus on creating value for both our clients and our firm. Beyond that, he was a rock: ensuring our delivery of A+ work consistently and, at times, in the face of incredible complexity. He operates with distinguished leadership, professionalism, and rigor – all with a relaxed and patient attitude. And as an entrepreneur and former studio owner, he has empathy for what it takes to run a creative enterprise, and the delicate balance between culture, creativity, and profit. We are incredibly excited for him to contribute to our work and to the way our business leads the industry as we design even larger and more enduring scales of experience.”
HUSH is an experience design firm.
Our mission is to design experiences for the most dynamic organizations in the world.
We leverage creative technology to help our clients communicate their mission, stories, products and services. What we design is both beautiful and functional, and has an impact on the spaces people work, invest, explore and learn.