So you’ve launched a product, now what?
Congratulations. After the long, arduous, ideating-to-prototyping slog, from building and testing to scrapping your way to meet funding goals to creating some sort of momentum and hype through PR, your product has finally been released to the masses.
But hold on, young jedi. While the perfect world scenario would have you breathing a sigh of relief, relaxing and enjoying the spoils of victory, a product launch is hardly ever the end – especially in terms of sustaining brand awareness and relevance.
There are several different factors to consider post-launch that can greatly impact your future success, but it’s prudent to narrow it down to the three of the most crucial, which all work in distinctive, yet sequential ways to better define and bolster your brand.