Top 5 Greatest Taglines of All Time

Adweek article “The Death of the Tagline: Flexible branding is the new name of the game” reveals some sad news for those wonderful phrases we all grew up with.  In a world of social media and personalized marketing, taglines no longer have a home.  In memoriam, TRUST strolls down memory lane with 5  of the greatest, nostalgic “brand anthems” of all time:

1. Got milk? (1993)

This tagline was created by ad agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993.  It was later licensed for use by milk processors and dairy farmers.

2. Just do it. (1988)

The founder of advertising agency Wieden+KennedyDan Wieden credits the inspiration for this Nike slogan to the last words of Gary Gilmore (a Utah murderer famous for controversially demanding his own death sentence in 1977).

3. Where’s the beef? (1984)

The Wendy’s phrase originated as a slogan for the fast food chain Wendy’s, but later evolved into an all-purpose phrase questioning the substance of ideas, events, and products.

4. Melts in your mouth, not in your hands. M&M’s. (1954)

The slogan did not make it’s debut until Peanut M&M’s were introduced in 1954, and at the time, the plain M&M’s larger cousin was only available in the color tan.

5. A diamond is forever. (1948)

Advertising Age  named De Beers’ “A Diamond Is Forever” the best advertising slogan of the twentieth century in 2000.