Adweek article “The Death of the Tagline: Flexible branding is the new name of the game” reveals some sad news for those wonderful phrases we all grew up with. In a world of social media and personalized marketing, taglines no longer have a home. In memoriam, TRUST strolls down memory lane with 5 of the greatest, nostalgic “brand anthems” of all time:
1. Got milk? (1993)
2. Just do it. (1988)
The founder of advertising agency Wieden+Kennedy, Dan Wieden credits the inspiration for this Nike slogan to the last words of Gary Gilmore (a Utah murderer famous for controversially demanding his own death sentence in 1977).
3. Where’s the beef? (1984)
4. Melts in your mouth, not in your hands. M&M’s. (1954)
The slogan did not make it’s debut until Peanut M&M’s were introduced in 1954, and at the time, the plain M&M’s larger cousin was only available in the color tan.