The Evolution of Froot Loops’ Toucan Sam: From 1960s Black and White to 2013 in 3D

The iconic Kellogg’s Froot Loops mascot Toucan Sam made his debut in 1963 and has been following his nose to the fruity cereal ever since.   In honor of his 50th birthday and his first ever 3D appearance by animation and design studio Nathan Love, TRUSTfyi celebrates how far he’s come.

1960s: The original black-and-white Toucan Sam, introduced in 1963, sings in “ig-pay atin-lay” for his nephews.  His original beak features two pink stripes.

1970s: Toucan Sam follows his now-colorful nose through a haunted house to find the hidden Froot Loops and share them for breakfast with a knight! In the 1970s, his beak becomes the traditional orange, red, and yellow, representing the different fruit flavors featured in the cereal (orange, cherry, and lemon).  He is also given the English accent that became his signature voice to this day.

1980s: A poetic Toucan Sam partners up with another nose-talented friend, who gives Froot Loops his seal of approval!

1990s: A scheming fruit bat tries to hypnotize Toucan Sam to lead him to the Loops!  Here we see some special effects of magically growing fruit! While Toucan Sam’s beak remains the traditional orange, red, and yellow,  it was in the ’90s that the cereal introduced green, purple, and blue loops to the mix (in that order).  His beak was not redesigned to feature the new colors.

2000s: Toucan Sam finds himself in a 3D aquatic adventure, but he is still in 2D.  Froot Loops introduces pink and gold loops in this decade, totaling the 8 colors that exist today. All of the loops, although different colors, are actually the same flavor.

2013: For the first time, animation and design studio Nathan Love brings Toucan Sam and his Nephews to life in 3D!  The youngest nephew’s beak features a green stripe, distinguishing him from all previous generations of Froot Loops toucans.