Brent Holt VP/EP at Grey Advertising

SXSW Interactive Guide is a series of industry interviews designed to help you navigate the crowds, restaurants, bars, and sessions at the event.

What’s your favorite local drinking spot?

Dirty Bill’s on Rio Grande; Clive in Rainy area; Dogwood or Bar 96 if you also wanna catch a game.  Eastside Showroom.  Easy Tiger.

Best place(s) to get drunken late night food?

24 Diner.  No need to drive to Magnolia.

What about Mexican food go-to?

I’m no longer an Austin tourist so Guerro’s is down the list.  But Guerro’s good for visitors.  And Z Tejas.  Takoba on E. 7th is amazing and very authentic (more Mex than Tex).  Garrido’s for higher end tacos, Taco Deli for lower end (but still amazing).  Also El Alma on Barton Springs is great – especially if the weather’s nice.

Where’s the best margarita?

At my sister’s house because her husband makes the best.  But outside of that El Alma makes a killer one.  Garrido’s.  And Guerro’s is an old standard.

What’s a good spot to breakaway from the SXSW madness and grab some good food and a drink?

Justine’s is wonderful French café, Lenoir is my favorite restaurant in town but tiny and you’d need a reservation.  Olivia on S. Lamar, Barley Swine is amazing but tough because of no reservations.  Foreign and Domestic is great, as is Kome for sushi that’s not Uchi + Uchiko.  And the Cloak Room for way old time Austin bar where legislators get hammered.  Right by the capitol.

Best place to see live music?

Continental Club.

Which is better: Rainey St or 6th St?

Tough call.  Rainey is a pain because of parking, but it’s better if you don’t mind walking a bit.

Favorite spot on both?

6th Street – Dogwood; Rainey – Clive.  Also G’Raj Mahal in Rainey area: killer Indian food and B.Y.O.B.

A ‘must-do’ while in Austin?

Mt. Bonnell to see what west Austin really looks like.

Suggestions for best way to get a cab during SX?

Pray.

Transportation recommendations for those not staying downtown?

Look into a Car2Go membership.  Those cars will be hard to come by too but it’s another option.