Established in 1995, Tool was primarily known as a traditional production company until they formed a partnership with TRUST, who helped transform the brand into an industry powerhouse that specializes in both live-action and interactive work courtesy of nearly two-dozen heralded directors.
To promote Sense8, co-created by the Wachowskis (The Matrix), Netflix unveiled the “Brainwave Symphony,” which melds music with technology to produce a song that keeps in line with the show’s telepathic themes. TRUST worked closely with Netflix to target specific media outlets to promote the “Brainwave Symphony” experience, molding a narrative that also supported Netflix’s initiative to showcase their interaction with fans.
As the leading independent West Coast advertising agency, RPA is charged with making globally respected brands appealing to the widest possible audience. However, the company struggled to find recognition in important industry trades. TRUST was tasked with elevating awareness of RPA and its key creative talent across the spectrum of media outlets while also sharing the RPA story of longevity through independence and lasting brand partnerships.
Working with Estée Lauder, TRUST created a PR strategy designed to help launch online beauty social network “The Beauty of Night” and position the venerable brand as a innovator in the digital space. The sharp and incandescent experience, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum.
In working with FilmBrazil, TRUST launched an over arching effort, using targeted materials, messaging, a series of marketing blasts, content creation, press placements, social media, and one-on-one Cannes meetings to help communicate the benefits of partnering with FilmBrazil to agencies and brands in advance of the upcoming World Cup and Olympics.
TRUST was tasked with the challenge of creating an engaging digital PR platform utilizing social media channels to promote client Tool’s “Touching Stories” iPad films during the Cannes Lions. The result was a multi-pronged guerilla PR effort, including a website developed to engage the largest and most respected U.S. and international advertising companies as well as key press and influencers.
In an unparalleled 360º effort, TRUST’s Sales, Marketing and PR departments not only brought in the April Fools’ Day P&G Scope spot via Publicis for East Pleasant director Brad Hasse, but also promoted the work to a consumer and advertising-facing press audience. In addition, TRUST provided aggressive direct marketing and follow-up efforts which quickly lead to increased brand awareness and board flow.
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