About Wärtsilä

As a world-renowned marine and energy solutions leader with operations in over 200 locations in more than 80 countries, Helsinki-based Wärtsilä determined that it was time to address the environmental tipping point we’ve reached and help lay the foundation for a sustainable future.

The brand launched Oceanic Awakening, an ambitious initiative rooted in a platform called SEA20, which, by 2020, aims to connect and inspire 20 of the world’s most influential port cities to develop Smart Marine ecosystems that rely on digitalization, and cost-effective, carbon-free shipping via smart vessels. TRUST partnered with Wärtsilä to ensure that its oceanic messaging was communicated successfully in the US and reflected the brand’s goals with coverage in a wide range of business, technology and urban sustainability media outlets.

Strategy

Influencer Research, Curation and Coordination

TRUST created a multi-tiered PR strategy ahead of the official launch that began with researching, identifying and hand-selecting US-based thought leaders and influencers from the fields of design, urban sustainability and architecture and coordinating their participation in Wärtsilä’s pre-launch workshop in Hamburg, Germany.

Our US influencers included:

Dong-Ping Wong, Designer/Founder, FOOD and Friends of + POOL
Thomas Kosbau, Founder/Principal Architect, ORE Design + Technology
Vien Truong, CEO, The Dream Corps
Peter Syrett, Founding Partner, rePLACE

PR Execution
Leveraging the valuable insights from Hamburg and tailoring a release specifically for the US market, TRUST then helped launch Oceanic Awakening in US media across the technology, business, culture, design/architecture and urban sustainability spaces.

Results

TRUST’s multi-layered strategy and promotion for Wärtsilä proved successful in multiple ways, from press outreach to influencers spreading the word about the Oceanic initiative through their social channels.

Press Execution

By communicate the model, message and potential sustainable impact of Oceanic Awakening, TRUST garnered coverage for the initiative in a broad range of media outlets, which translated into hundreds of thousands of views, hundreds of shares and opened a pivotal dialog with key influencers and US marine decision-makers.

Business

Forbes: ‘Oceanic Awakening’ Aims for Smarter, Cleaner Marine Shipping

Design

gb&d: Person of Interest – Andrew Calzetti

It’s Nice That: Designers and Architects Imagine the Future of Sustainable Ports

Dexigner: Oceanic Awakening: Designers Unite to Save the Ocean and Concept the Cities of Tomorrow

Maritime

gCaptain: Wärtsilä Initiative Touted as ‘Wake-Up Call’ for Ocean’s Role in Era of Global Change

Port Strategy: Wärtsilä Launches Sustainability Initiative

Influencer Social Outreach

Following the Hamburg workshop and official launch, TRUST inspired US influencers who participated in the event to share their positive feedback, build further awareness and drive the message of Oceanic Awakening through their respective personal and professional social channels, reaching thousands of followers in the process.