Need to establish a foothold in the US?
With a deep understanding of the advertising, marketing, branding and tech landscape, TRUST has played a pivotal role in establishing international brands Stateside for over a decade. As not just a PR and marketing partner but a strategic ally, TRUST can expand a brand’s reach on a global level helping to bridge cultural and business-oriented divides that often serve as barriers to entry.
The following outlines how TRUST answered client needs to be “known in the States” through planning, discovery, strategy and execution.

About Superunion

Formed from the merger of five renowned WPP design and branding firms – Brand Union, The Partners, Lambie-Nairn, VBAT and Addison Group – Superunion has quickly grown into a next-generation global brand and design consultancy with over 750 employees across 23 offices and a client roster that includes Diageo, FIFA, Vodafone, Bank of America Merrill Lynch and Ford.

Strategy

Leveraging its years of experience in establishing Brand Union’s Stateside and global presence while reinforcing its brand messaging, TRUST provided vital PR support and strategic insight to help facilitate Superunion’s successful global launch and ensured that its positioning and messaging was translated and amplified for an often-mercurial American audience.

Results

Working with TRUST, Superunion rapidly transformed into an industry influencer with an extensive US and global reach, with coverage in key media outlets across advertising, business and design that led to tens of millions in readership and thousands of shares.

About The Electric Factory

Established in 1999, The Electric Factory began primarily as a Uruguay-based digital production company before expanding into what is now a full-scale, globe-spanning innovation lab.

Strategy

TRUST established The Electric Factory in the US by promoting the company’s digital experiences, outdoor placements and product designs while leveraging its creative leadership for Q+A’s, first-person insights and project features across a broad scope of prominent media outlets.

Results

After partnering with TRUST, The Electric Factory further expanded its reach beyond the South American region and onto a worldwide scale as a company that thrives on ingenuity and has established itself the company as a creative leader and influencer.

About Hyper Island

Founded in Sweden in 1996, Hyper Island has evolved from a local digital creative business school into an influential, global digital operation.

Strategy

TRUST was tasked with launching Hyper Island’s New York City hub and developing its US footprint. Working closely with Hyper Island, TRUST crafted infographics, thought leadership columns and microsites that helped convey the institute’s worldwide offering and scope of its initiatives to digital media professionals, business owners, high-level decision-makers and pivotal Stateside advertising, business and tech publications.

Results

TRUST’s PR and strategy efforts for Hyper Island yielded strong results with increased enrollment in its worldwide programs and features in top business and consumer-facing publications including Fast Company, Entrepreneur, Wired, PSFK, Bloomberg BusinessWeek and The Economist.