Ready to be known in the US?
For over a decade, TRUST has helped international brands and agencies establish a foothold in the Stateside advertising, entertainment, marketing, branding, and tech landscape. Not only as a PR and marketing partner, but as a strategic ally. TRUST can translate your company’s business goals, cultural voice and objectives, into a brand message for global audiences.
The following demonstrates TRUST’s expertise in fostering international brands through discovery, strategy, planning, and execution.

About Miltton

Based in Helsinki, Finland, Miltton has morphed into one of the fastest growing management consulting groups for local companies and international organizations in the New Nordic region.

Strategy

Miltton created one of the world’s largest outdoor campaigns for client Hartwall, The Greyest Day of the Year, promoting Finland’s most popular adult beverage, the Original Long Drink. Leveraging the brand’s success against Finland’s strict liquor advertising laws, TRUST reinforced Miltton’s talent and capabilities to US audiences through topical and compelling media content.

Results

With The Greyest Day of the Year on track to becoming a national holiday, TRUST’s efforts positioned Miltton as a creative powerhouse on a global scale and yielded hundreds of thousands of media impressions across targeted outlets such as AdAge, Forbes, Muse by Clio, The Drum, and MediaPost.

 

About Wärtsilä

Headquartered in Helsinki, Finland, Wärtsilä established itself as a world-renowned marine and energy solutions leader, with over 200 locations in more than 80 countries, before developing Smart Marine ecosystems for a sustainable future.

Strategy

Wärtsilä launched Oceanic Awakening, an ambitious initiative which called on the world’s major port cities to reduce their carbon footprints by the year 2020. TRUST was tasked with researching, identifying, and hand-selecting US thought leaders and influencers from the fields of design, architecture, and urban sustainability for a pivotal workshop in Hamburg, Germany.

Results

TRUST’s multi-tiered PR strategy with Wärtsilä garnered hundreds of thousands of views and shares across prominent media outlets (like Forbes) and opened a dialogue with key US decision-makers.

 

About Hyper Island

Founded in 1996 in Stockholm, Sweden, Hyper Island started as an online creative business school before expanding into a global learning institute of digital media professionals.

Strategy

Hyper Island turned to TRUST to amplify its worldwide scope of offerings and initiatives to a US audience. TRUST reached out to prospective and current students as well as industry tastemakers to produce infographics, columns, and microsites which were distributed online via email marketing and social media.

Results

TRUST’s long-term partnership with Hyper Island increased enrollment in global programs and landed media coverage in top business and consumer-facing outlets such as Fast Company, Entrepreneur, Bloomberg, PSFK, and Inc.