TRUST was tasked with communicating production company Independent Media’s mission of crossing over Hollywood’s top feature film and TV directors, such as Doug Liman, Janusz Kamiński, Claire Scanlon, David Gelb, and Matt Reeves, into the advertising landscape. Leveraging high-profile talent and their compelling content, TRUST showcased the company’s directorial roster in top consumer and industry media outlets alike. Additionally, TRUST positioned Founder and Executive Producer Susanne Preissler front and center in the media as a pivotal business leader and one of the industry’s most influential women company owners.
TRUST also developed a monthly social media strategy and maintained daily presence across Facebook, Twitter, and Instagram.
Through the promotion of advertising work, trend commentary, and thought leadership, TRUST established Independent Media as an industry powerhouse, resulting in interviews, features, and podcast opportunities in publications such as Ad Age, Adweek, Female Entrepreneurs, Marketing Dive, and The Drum to name a few. TRUST’s long-term collaboration with Independent Media not only reached prospective clients at brands and agencies, but also new talent interested in making the foray into advertising.
Female Entrepreneurs: Susanne Preissler – Using Creativity to Cut Through the Noise