Overview

TRUST was tasked with communicating production company Independent Media’s mission of crossing over Hollywood’s top feature film and TV directors, such as Doug Liman, Janusz Kamiński, Claire Scanlon, David Gelb, and Matt Reeves, into the advertising landscape. Leveraging high-profile talent and their compelling content, TRUST showcased the company’s directorial roster in top consumer and industry media outlets alike. Additionally, TRUST positioned Founder and Executive Producer Susanne Preissler front and center in the media as a pivotal business leader and one of the industry’s most influential women company owners.
TRUST also developed a monthly social media strategy and maintained daily presence across Facebook, Twitter, and Instagram.

Results

Through the promotion of advertising work, trend commentary, and thought leadership, TRUST established Independent Media as an industry powerhouse, resulting in interviews, features, and podcast opportunities in publications such as Ad Age, Adweek, Female Entrepreneurs, Marketing Dive, and The Drum to name a few. TRUST’s long-term collaboration with Independent Media not only reached prospective clients at brands and agencies, but also new talent interested in making the foray into advertising.

Features

Adweek: How Director Peter Chelsom Made His BMW-Short Film Feel Like Art, Not an Ad

The Drum: In the Director’s Chair: Doug Liman Wishing Movies Went as Smoothly as Ads

Female Entrepreneurs: Susanne Preissler – Using Creativity to Cut Through the Noise

Muse by Clio: A Car Is Born: Lessons in Branded Content From BMW’s New Film Role

Ad Age: Burger King Taps “Chef’s Table” Director David Gelb To Helm Coffee Film

The Drum: Keegan-Michael Key Throws Out Good Alcohol in Favor of Truly Hard Seltzer

Ad Age: Burger King Taps “Chef’s Table” Director David Gelb To Helm Coffee Film

Podcasts