Tool Case Study
Tool of North America

Established in 1995, Tool was primarily known as a traditional production company until they formed a partnership with TRUST, who helped transform the brand into an industry powerhouse that specializes in both live-action and interactive work courtesy of nearly two-dozen heralded directors.

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Have YOU Been Shortlisted

TRUST was tasked with the challenge of creating an engaging digital PR platform utilizing social media channels to promote client Tool’s “Touching Stories” iPad films during the Cannes Lions. The result was a multi-pronged guerilla PR effort, including a website developed to engage the largest and most respected U.S. and international advertising companies as well as key press and influencers.

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