About Brand Union

With over 350 people in 25 offices, Brand Union is a leading WPP-owned global brand agency primarily known for its deep expertise in brand strategy, design, interaction, brand management and employee engagement serving a robust client roster that includes Dell, Aetna, Jaguar Land Rover, Tyson, Pernod Ricard, and Yum! Brands.
TRUST has established the branding agency as both a creative force and industry influencer by creating significant awareness across a broad range of outlets while also showcasing its multiple capabilities in branding, design and strategy.



While recognized for its name and association with design and branding work, TRUST identified during its tailored discovery process that Brand Union could significantly increase its profile by serving as an industry thought leader in several areas, including business, brand and cultural issues, by leveraging its talent and strategic insights from spokespeople in New York, London and several other offices across the network.


The Results

As a result of TRUST and Brand Union’s partnership, a global brand agency has evolved into an increasingly influential industry leader that’s equally recognized for its design and branding prowess as well as its socially conscious, forward-thinking initiatives.

Highlighting Brand Union’s Company Values


3% Conference: Speaker: He’s Doing It

Entrepreneur: A Lesson on Striving for Gender Equality Learned at Home

Fast Co.Design: 7 Ideas for a Gender-Neutral Bathroom Icon

Culture & Work/Life Balance

Entrepreneur: For This Dad, CEO Is Just His Day Job

Entrepreneur: Every Employee Is An Entrepreneur! Or Could Be. Or Should Be.

Brilliantly Designed, Beautifully Connected

Fast Co.Design: Can Rebranding a City Help Shake Its Seedy Reputation?

Fast Co.Create: At This Hong Kong Bookstore, Amnesty International Sells Censored Books

Promoting Expertise Across Issues & Targeted Markets


Billboard: Graphic Design Experts Weigh In on Pandora’s New Logo

Campaign: Truly Priceless: A Rebrand is More than Design

Social Good

Economist: Saving the Olympic brand


It’s Nice That: Brand Union discusses the merits and pitfalls of the design process behind the Tokyo 2020 Olympics logo

Under Consideration/Brand New: Tyson – Headed in the Right Direction

Leveraging Brand Union’s Leaders as Resources

bu-quote TRUST worked to leverage Brand Union’s executive team across offices including Worldwide CEO Toby Southgate, Executive Creative Director Sam Becker, Creative Director Andy Reynolds, Chief Product Officer John Shaw and Strategist Jessica Lehmann as valuable resources, providing topical, timely insight in major trades including AdAge, Campaign, Branding, Fast Company and Inc.

Forming Closer Relationships with Top Publications

With office visits, ongoing columns and regular communications, TRUST helped make Brand Union an active part of the conversation, resulting in participation in special features and commentary on larger industry trends. BU-pubs