About Brand Union
With over 350 people in 25 offices, Brand Union is a leading WPP-owned global brand agency primarily known for its deep expertise in brand strategy, design, interaction, brand management and employee engagement serving a robust client roster that includes Dell, Aetna, Jaguar Land Rover, Tyson, Pernod Ricard, and Yum! Brands.
TRUST has established the branding agency as both a creative force and industry influencer by creating significant awareness across a broad range of outlets while also showcasing its multiple capabilities in branding, design and strategy.
While recognized for its name and association with design and branding work, TRUST identified during its tailored discovery process that Brand Union could significantly increase its profile by serving as an industry thought leader in several areas, including business, brand and cultural issues, by leveraging its talent and strategic insights from spokespeople in New York, London and several other offices across the network.
As a result of TRUST and Brand Union’s partnership, a global brand agency has evolved into an increasingly influential industry leader that’s equally recognized for its design and branding prowess as well as its socially conscious, forward-thinking initiatives.
Highlighting Brand Union’s Company Values
3% Conference: Speaker: He’s Doing It
Entrepreneur: A Lesson on Striving for Gender Equality Learned at Home
Fast Co.Design: 7 Ideas for a Gender-Neutral Bathroom Icon
Culture & Work/Life Balance
Entrepreneur: For This Day, CEO Is Just His Day Job
Brilliantly Designed, Beautifully Connected
Fast Co.Design: Can Rebranding a City Help Shake Its Seedy Reputation?
Promoting Expertise Across Issues & Targeted Markets
Economist: Saving the Olympic brand
It’s Nice That: Brand Union discusses the merits and pitfalls of the design process behind the Tokyo 2020 Olympics logo
Under Consideration/Brand New: Tyson – Headed in the Right Direction
Leveraging Brand Union’s Leaders as Resources
TRUST worked to leverage Brand Union’s executive team across offices including Worldwide CEO Toby Southgate, Executive Creative Director Sam Becker, Creative Director Andy Reynolds, Chief Product Officer John Shaw and Strategist Jessica Lehmann as valuable resources, providing topical, timely insight in major trades including AdAge, Campaign, Branding, Fast Company and Inc.
Forming Closer Relationships with Top Publications
With office visits, ongoing columns and regular communications, TRUST helped make Brand Union an active part of the conversation, resulting in participation in special features and commentary on larger industry trends.