Rock Paper Scissors Makes Strong Showing at the 2013 Grammys
Rock Paper Scissors made the cut at the 55th Annual Grammy awards this year, with several contributions including spots for Microsoft, Target, and Bud Light Platinum featuring the inimitable Justin Timberlake.
“Platinum Night,” a :60 for Bud Light Platinum featuring Justin Timberlake, was produced by RESET and directed by Nabil. The spot is a tie-in to the soon-to-launch David Fincher-directed music video for Timberlake’s upcoming single, “Suit and Tie,” and the latest A-list project in Rock Paper Scissors’ ever-growing portfolio.
Microsoft “Pro-Vibe” keeps with the theme of music’s most important night, delivering a fast-paced, rhythmically audacious dance-a-thon. The spot was edited by Damion Clayton at RPS, directed by John Chu for Palmer Productions via Wunderman/Y&R.
Meanwhile, RPS’ Carlos Arias delivered expert editorial for Target and Director Patrick Daughters, skillfully cutting dozens of figures for the company’s upbeat, pastel-hued spring campaign.
Downloads:
Credits:
Bud Light “Platinum Night”
Agency: Translation
Producer: Nathy Aviram
Production Company: RESET
Director: Nabil
Editorial: Rock Paper Scissors
Editor: Isaac Hagy
Microsoft “Pro-Vibe”
Agency: Wunderman/Y&R
Producer: Nate Tuck
Production Company: Palmer Productions
Director: John Chu
Editorial: Rock Paper Scissors
Editor: Damion Clayton
Target Spring Style “Spring Style”
Agency: Spade & Partners
Creative Director/Partner: Andy Spade
Creative Director/Partner: Anthony Sperduti
Producer: Blythe Barger
Account Director: Jamie Arendt
Prod. Company: The Directors Bureau
Director: Patrick Daughters
Executive Producer: Lisa Margulis
Producer: Mala Vasan
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Producer: Helena Lee
Editorial Assistant: Michael Horan
Telecine: Company 3
Telecine: Tim Masick
Executive Producer: Tara Dowd
VFX/Flame: Mass Market
VFX Supervisor: Drew Downes
VXF Producer: Giselle Bailey
Audio Post: Heard City
Mixer: Philip Loeb
About Rock Paper Scissors:
Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.