Rock Paper Scissors Shows Off For Mercedes

Merkley + Partners has tapped Rock Paper Scissors Editors Biff Butler and Jonnie Scarlett to cut a trio of spots in the latest campaign for Mercedes. Accordingly, the editorial company took the opportunity to show off its range of post-production capabilities, handling all conform and clean-up duties in addition to the edit.

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All From One Place puts Mercedes’ new mbrace2 technology on display, using several sudden cuts to send the spot’s protagonist from the driver’s seat through a series of far-flung locations to illustrate the many tasks its cloud-based telematic computer can accomplish. Are We There Yet takes a different tack, deploying a striking montage of children each repeating the classic, titular question to explore broader themes of progress and innovation underpinning the design of Mercedes’ new seven-passenger GL.

Downloads:

Credits:

Client: Mercedes
Spot Titles: “Are We There Yet” (featured), “All From One Place” (featured), “True Measure”
Air Date: September 2012

Agency: Merkley + Partners
ECD: Andy Hirsch (“All From One Place,” “True Measure”)
GCD/Copywriter: Chris Landi (“True Measure,” “Are We There Yet?”)
GCD/Copywriter: Scott Zacaroli (“All From One Place”)
ACD/Art Director: Kirk Mosel (“Are We There Yet?”)
Sr. Producer: Alex Kobak

Prod Co: Anonymous Content
Director: Malcolm Venville
DP: Tobias Schliessler
Producer: Scott Kaplan

Editorial: Rock Paper Scissors
Editor: Biff Butler (“All From One Place”)
Asst. Editor: Michael Horan (“All From One Place”)
Editor: Jonnie Scarlett (“True Measure,” “Are We There Yet?”)
Asst. Editor: Victoria Lesiw (“True Measure,” “Are We There Yet?”)
EP: Eve Kornblum
Producer: Helena Lee

VFX/Conform: Rock Paper Scissors
VFX Artist: Edward Reina

Audio Mix: Heard City
Mixer: Phil Loeb
EP: Gloria Pitagorsky

About Rock Paper Scissors:

Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.