The-Artery Brings to Life Trippy, Remote Music Video for Grammy Nominated Musician J.Views
Collaborative music video, “Featuring”, spotlights voices and talent from around the globe via Instagram during current travel restrictions and social distancing measures
Directed by Founder and Executive Creative Director Vico Sharabani as well as J.Views, the music video, entitled “Featuring”, captures, through superimposed compositions, J.Views and an accompaniment of international musical artists performing a song about uncertainty and perseverance during this ongoing lockdown period. The performances were filmed independently from the safety and comforts of everyone’s own homes.
The concept for the music video emerged spontaneously after J.Views shared a brief clip of himself playing a thumb harp on Instagram and prompted his worldwide followers to add musical layers to the loop. Spearheaded by The-Artery’s Managing Director and Executive Producer Deborah Sullivan, Editor Michael Elliot, along with Flame Artists Asaf Yeger and Aarif Attarwala, content was then curated into an official and cohesive track. “There was no traditional form of pre-visualization involved. Our mantra for the work was ‘feel more, think less’”, Sharabani explains. “The pieces were truly moving and heartfelt, much needed inspiration and entertainment during this unprecedented time.”
Supporting musical artists include Iris Lune, Solange Prat, Bay Ledges, Ateller, Chase Jackson, Youngteam, Sabina K, 1clap, and Jérémy Giraudeau — who hail across New York, Los Angeles, Paris, Buenos Aires, Tel-Aviv, and Berlin. The footage was primarily shot through iPhone video recordings.
“Our team’s no stranger to remote operations. Our process and model have always been to take on ambitious endeavors and narratives, many of which are helped by technology and still hold up today. The industry thrives off seemingly insurmountable challenges. My advice for fellow studios, agencies, and brands working from home, structure projects like meditation. Be present, relax, and create freely (but with a set vision in mind).”
The music video comes on the heels of another J.Views hit, “#Almostforgot” (from the “401 Days” album), with singer and songwriter Kelli Scarr on vocals. Designed as a mobile experience, the tempo and imagery fluctuated in sync with the audience’s heartbeat.
According to J.Views, “Interestingly enough, since everything happened all at once, I haven’t officially met the rest of the musicians in-person. Fortunately, I’ve collaborated with Vico many times in the past and we share the same energy and passion. The most beautiful thing to me is that The-Artery’s capabilities and resources line up with their ability to deliver seamless visual solutions to an immediate project with an immediate release date.”
Hardware / Software Tools:
Adobe Premiere, Autodesk Flame, After Effects
Production Company: The-Artery
Directors: Vico Sharabani, J.Views
EP/MD: Deborah Sullivan
Editor: Michael Elliot
CCO: Vico Sharabani
Producer: Emily Branham
Flame Artists: Vico Sharabani, Aarif Attarwala, Asaf Yeger
Production Coordinator: Thurman Martin
J.Views – “Featuring”
Written & Featuring: Iris Lune, Solange Prat, Bay Ledges, Ateller, Chase Jackson, Youngteam, Sabina K, 1clap, and Jérémy Giraudeau.
Produced, Mixed and Mastered by J.Views
The-Artery is a full-service creative studio that specializes in creating content for brands, features films, episodic, and consumer brands across all platforms. We take a global perspective, collaborating with the best talent and the latest technologies from around the world to achieve outstanding results.