Conscious Minds and Gravitas Ventures Set to Launch Instagram Influencers Doc ‘Social Animals’ on Netflix

On the heels of its premiere at SXSW and iTunes, creative content agency Conscious Minds (CM) and Gravitas Ventures, a Red Arrow Studios company, have reached a distribution deal with Netflix for the documentary feature Social Animals, produced under CM’s Subconscious Films banner.


Helmed by CM Director/Partner Jonathan Ignatius Green, Social Animals follows the lives and Instagram accounts of three teenagers – a thrill-seeking photographer turned influencer, an aspiring swimsuit model with about to hit a half million followers, and a Midwest girl next door – each seeking validation and social success through followers, likes, and comments.

The documentary stirs the ongoing conversation about the role and influence of social media on culture and, more importantly, individuals. While the narrative primarily focuses on the impact on teenagers, the themes and behaviors captured onscreen apply to those of all ages for whom social media is a daily part of their lives.

For CM Founder/Executive Producer Blake Heal joining Netflix’s expansive library is a great opportunity to share this relevant story to digital audiences. “Netflix has become the premium home for documentary features and series, and we’re thrilled that Social Animals will be available on a platform where audiences expect the best non-fiction content,” explains Heal. “It’s also the perfect way to introduce the Subconscious Films brand.”

Conscious Minds has created an innovative documentary in Social Animals and Gravitas is excited to showcase the film on Netflix beginning March 18th , said Michael Murphy, President at Gravitas Ventures.

Social Animals joins Netflix after its successful December 2018 iTunes debut. To celebrate that milestone, CM partnered with e-commerce startup GIST to develop “As Seen On IG” (ASOIG) vending machines, which sold satirical items such as “Sliding into DMs Packages”, “Thumb Spas”, and plastic “Hashtag 8-Balls.” The insta-worthy locations were stationed throughout Los Angeles and San Francisco. All proceeds from the ASOIG campaign went to Reboot & Recover, a non-profit organization dedicated to building awareness and treatments for digital addictions.

Social Animals is available for streaming on Netflix beginning March 19th.

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About Conscious Minds:

Conscious Minds is a passionate and nimble team of thinkers/makers. We serve brands and agencies alike with our brains and our brawn.

About Subconscious Films:

Subconscious Films develops and produces scripted and unscripted feature films, series, and short films. Born out of Creative Content Studio Conscious Minds, Subconscious Films is committed to telling culturally relevant stories that provoke reflection and conversation about today’s most pressing human questions.

About Gravitas Ventures:

Gravitas Ventures, a Red Arrow Studios company, is a leading all rights distributor of independent feature films and documentaries. Founded in 2006, Gravitas connects independent filmmakers and producers with distribution opportunities across the globe. Working with talented directors and producers, Gravitas Ventures has distributed thousands of films into over a hundred million homes in North America – over one billion homes worldwide. Recent releases include Score: A Film Music Documentary; California Typewriter; Legion of Brothers; Katie Holmes’ feature directorial debut; All We Had, Colin Hanks’ All Things Must Pass; Being Evel from Academy Award winning director Daniel Junge and producer Johnny Knoxville; and For The Love of Spock from Director Adam Nimoy.

For more information, please visit gravitasventures.com , and follow @GravitasVOD on Twitter and @gravitasventures on Instagram.

About Red Arrow Studios:

Red Arrow Studios is one of the world’s leading creators and distributors of entertainment content. Red Arrow Studios is comprised of 20 production companies in seven territories, including 10 companies based in the United States; world-leading multi-platform digital network Studio71, based in six countries; and global film and TV distributors Red Arrow Studios International and Gravitas Ventures.

The group’s significant output includes scripted, non-scripted and formatted content and IP, from TV and film to short-form and branded content, made for an array of global networks and platforms.

Red Arrow Studios is part of ProSiebenSat.1 Media SE, one of Europe’s leading media groups. For more information, please visit: https://redarrowstudios.com/