Sibling Rivalry Signs on Award-Winning Director/Photographer Kristyna Archer

Bicoastal production company Sibling Rivalry continues to solidify its robust roster of directing talent by signing on versatile, award-winning Director Kristyna Archer.

With a storied background in both directing and photography, an aesthetic that’s colorful, offbeat and instantly inviting, Archer brings a unique perspective to Sibling Rivalry – not just for her visual flair but strong, female point of view. “Working with Sibling provides an exciting opportunity for me to grow in film and storytelling, opportunities that I would bring a fresh spin to,” she says.  “We have a lot of humor out there. I am interested in a quirky, absurd, stylized point of view from a female perspective to make you laugh and be entertained.”

Throughout her career, Archer has showcased her distinct ability to amuse, entertain and inspire for a wide range of clients including Google, Miller Lite, MGM Grand, Vans, Honda, Uber, Canon, Patron, Hershey’s, and Mommy Bahama with 72andSunny, the latter of which she considers a career highlight as it “shifts collective thinking, makes cultural waves and disrupts societal stereotypes.”

Whether she’s working on vibrant commercials,, photography or motion graphics-infused content, the new Sibling Rivalry Director is always driven by creating visually compelling worlds and developing characters that are inspired by her dual artistic endeavors. “My background informs my very visual perspective, which inherently lends itself to a colorful, bold aesthetic,” Archer adds. “A vision based in the endless possibilities of storytelling whether it be live action, VFX or animation that are tasteful, seamless, and refined.”

Now as part of Sibling Rivalry’s roster, Archer has joined the ideal production company in which to hone her craft and one that she quickly found kinship with. “After meeting with Sibling, I felt their passion and excitement for my work and all the possibilities, and we had a shared vision for my niche,” she says. “They are unique in that they have this go-getter mentality, and the company model has a solid in-house post team. I trust Sibling because I know they’re invested in my growth and my future as a director. All the stars aligned and signs were pointing to this being the right decision for me.”

According to Sibling Rivalry Co-Founder/Managing Partner Maggie Meade, Archer’s vivid creative sensibilities and unique, multifaceted approach make her a valuable asset to the team. “We knew after one meeting with Kristyna that she would be a great addition to the Sibling roster. She stands out as a director with such a strong design and witty point of view. She definitely has a style to her films.”

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About Sibling Rivalry:

Sibling Rivalry creates stories with a distinct design sensibility. Our multidisciplinary team provides production solutions for live action commercial, digital, post production, experiential, as well as design and branding. We produce and create content across all media for a broad spectrum of clients, agencies and brands. Our methodology is driven by collaboration. We are all Siblings.