Fully Integrative Creative Company CAROUSEL Launches in New York City
CAROUSEL, a new concept that brings together the brightest minds from award-winning global ad agencies with high-caliber talent from the production and post industries, has opened in New York City.
As a collective of creative talent, CAROUSEL embodies a new way of working and is positioned to handle projects from television series to global ad campaigns for brands, media companies and advertising agencies. Clients such as PepsiCo’s Pepsi, Quaker and Lays brands, Victoria’s Secret, Interscope Records, A&E Network, and The Skimm have all worked with the company.
Leveraging the talent and resources of Moondog Edit to launch an all-new entity with more robust, full 360 capabilities, CAROUSEL allows its brand partners to partake of all its services or pick and choose specific offerings including strategy, creative development, brand development, production, editorial, VFX/GFX, color, music and mix. Along with its client relationships, CAROUSEL has also been the post-production partner for agencies such as McGarryBowen, McCann, Publicis and Virtue.
Owners Pete Kasko and Bernadette Quinn look forward to the future of CAROUSEL, saying, “The industry is shifting in how the work is getting done. Everyone has to be faster and more adaptable to change without sacrificing the things that matter. Our goal is to combine brilliant, high-caliber people, seasoned in all aspects of the business, under one roof together with a shared vision of how to create better content in a more efficient way.”
Creative Director AnaLiza Alba Leen, who comes on board with 15 years of global agency experience, elaborates, “When you combine incredible talent from all these sectors, creativity rises. We’ve already proven this by pitching and winning global Fortune 500 client XPO Logistics, as well as new startups like Woosh Beauty and DNTL, NYC’s first walk-in dental bar opening in January 2019.”
Danielle Russo, Executive Producer with 12 years of agency experience notes, “The model itself is incredibly exciting because we’ve developed a new way of working that can bend with a shifting industry. When we bring the worlds together further upstream, not only does creativity rise but we can stay nimble as well.”
Dee Tagert, Managing Director adds, “The name ‘CAROUSEL’ describes having a full set of capabilities from ideation to delivery so that agencies or brands can jump on at any point in their process. If you just need edit and finish, we have seasoned talent. If you need innovative ideas, we have some of the best in the business. By having a small but complete ‘agency team’ that can manage and execute everything from strategy, creative development and brand development to production and post, we can prove more effective and efficient than a traditional agency model.”
By creating a highly collaborative collective, CAROUSEL is poised to more efficiently produce work at the highest creative level and also be more effective in responding to the continuously evolving needs of its clients and partners. As to why the timing was right for the launch of CAROUSEL, Tagert adds, “The industry has been drastically changing over the last few years. As clients’ hunger for content is driving everything at a much faster pace, it was completely logical to us to create a fully integrative company to be able to respond to our clients in a highly productive, successful manner.”
CAROUSEL is currently working on several upcoming projects including ones for Victoria’s Secret and DNTL as well as other high-profile brands such as Subway, US Army, Tazo Tea and Range Rover.
As a collaborative collective of creative talent, Carousel embodies a new way of working. By combining our production and post experience with resources from the agency world, we’re able to develop communications solutions in a smarter and more efficient way. So whether you’re with an agency or a brand, we can seamlessly collaborate on projects big and small. We love living at the intersection of creativity and craft, and that makes it possible to jump on at any point in your process. Collaborate with us and let’s make something magical. We’ll make sure you enjoy the ride.