On the heels of its debut at SXSW and garnering critical acclaim across prominent media outlets, content agency Conscious Minds‘ feature documentary Social Animals, which was produced under its original content banner Subconscious Films, will now get multi-platform distribution through its new partnership with Gravitas Ventures, a Red Arrow Studios company.
Helmed by Conscious Minds Director/Partner Jonathan Ignatius Green, Social Animals takes a compelling, unbiased look into the lives of three image-focused teens – a thrill-seeking, New York-based photographer, an aspiring swimsuit model in California, and a Midwest girl next door – who have each built their individual brands and validated their existence through followers, likes and comments on Instagram. Through their stories, the film explores how people have consciously and subconsciously learned to curate themselves as brands or media entities and the effect this phenomenon has on their identities.
According to Conscious Minds Founder/Social Animals Producer Blake Heal, Gravitas Ventures makes for an ideal partner as both companies believe in taking hands-on, strategic approach when it comes to distribution. “We wanted a firm that respected our film and the way we wanted to bring it to the world,” he says. “Gravitas is a digital distribution trailblazer with a track record of connecting talented filmmakers to a wide audience. They are a very hands-on shop that’s open to our ideas and marketing strategies as a creative studio ourselves. They saw our film and immediately saw the potential in how it could resonate with the audience.”
Heal explains that the new partnership provides Conscious Minds with a significant opportunity to connect with a wide range of viewers who Social Animals‘ characters and storyline will strike a chord with. “We’re really looking to reach a broad audience because we believe the topic of Instagram and social media in general affects all of us. Anyone from parents to Gen Z can relate and learn from the film.”
With the partnership, Gravitas Ventures will handle VOD distribution beginning Dec. 11, and any and all TV licensing opportunities. As to why Conscious Minds is a valuable partner and Social Animals is an attractive addition to his company’s distribution operation, Gravitas Ventures’ CEO and Founder, Nolan Gallagher adds, “We are always thrilled to work with proactive artist entrepreneurs like Conscious Minds. The topic of Social Animals could not be more timely and thought provoking and we look forward to introducing the film to appreciative audiences that demand exceptional storytelling.”
About Conscious Minds
Conscious Minds is a passionate and nimble team of thinkers/makers. We serve brands and agencies alike with our brains and our brawn.
About Gravitas Ventures
Gravitas Ventures, a Red Arrow Studios company, is a leading all rights distributor of independent feature films and documentaries. Founded in 2006, Gravitas connects independent filmmakers and producers with distribution thousands of films into over a hundred million homes in North America – over one billion homes worldwide. Recent releases include Score: A Film Music Documentary; California Typewriter; Legion of Brothers; Katie Holmes’ feature directorial debut; All We Had, Colin Hanks’ All Things Must Pass; Being Evel from Academy Award winning director Daniel Junge and producer Johnny Knoxcille; and For The Love of Spock from Director Adam Nimoy.
For more information, please visit gravitasventures.com, and follow @GravitasVOD on Twitter and @gravitasventures on Instagram.
About Red Arrow Studios
Red Arrow Studios is one of the world’s leading creators and distributors of entertainment content. Red Arrow Studios is comprised of 20 production companies in seven territories, including 10 companies based in the United States; world-leading multi-platform digital network Studio71, based in six countries; and global film and TV distributors Red Arrow Studios International and Gravitas Ventures.
The group’s significant output includes scripted, non-scripted and formatted content and IP, from TV and film to short-form and branded content, made for an array of global networks and platforms.
Red Arrow Studios is part of ProSiebenSat.1 Media SE, one of Europe’s leading media groups. For more information, please visit: www.redarrow.tv