Sonos Taps WPP’s SET for Retail Experience and Strategy
After winning the Sonos business, SET will begin its working relationship with the brand by leading retail strategy and design for its activities in 2018. “SET is charged with delivering an exceptional retail experience for Sonos that extends their product campaigns through both physical and digital channels” agency Head of Client Services Emilie Vasu explains.
Agency CEO Alasdair Lloyd-Jones looks forward to the opportunities that lie ahead with this new partnership. “We are excited to work with such a progressive experience led and like-minded brand as Sonos” the exec says. “The challenges and opportunities of modern retail engagement are exciting ones and we’re confident we can help Sonos expand their brand in this environment while ensuring we deliver a consistent, impactful and relevant brand experience across the many varied channels and markets.”
SET’s Sonos account will be serviced out of the agency’s New York office with the first work expected to roll out early 2018. Regarding his brand’s decision to partner with SET, Sonos Director, Global Retail Marketing Omar Gurnah adds, “We believe that once you experience a whole home sound system, it’s pretty obvious how awesome it is to have music throughout your home. We want to find ways to bring that experience to life in retail stores and online. It’s a big ask, but we’ve been hugely impressed with SET’s ability to help us with the challenge, both strategically and creatively; we couldn’t be more excited to work together.”
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