Sibling Rivalry Signs Renowned Dance/Performance-Driven Director Andy Margetson
Award-winning production studio Sibling Rivalry has strengthened its already robust directorial roster by signing on filmmaker Andy Margetson.
Renowned for his work in the mediums of dance and performance, Margetson has infused his talents and enthusiasm for choreography and movement into a broad range of mesmerizing, lauded projects including short films for the Royal Ballet and dancer Lil Buck/Louis Vuitton, D&AD, Promax, Effie and BTA Award-winning commercial/ident work for Canon, MTV and the BBC, and most recently, the “Made to Flex” spot for Timberland.
By signing with Sibling Rivalry, Margetson now has a potential opportunity to attract a more mainstream audience to his dance-oriented films, which is something that continues to pique his interest. “The challenge is always how to engage the non-dance crowd,” says the director, who has also ventured into dark comedy with his own short film and festival favorite, Help Point. “I’m always looking for a way into the performance via some writing or dialogue, but it can be hard. I’m so amazed by what great dancers can actually do with their bodies that I just kind of want to see it as clearly as possible. So technically, I’m looking to make something beautiful, whilst at the same time holding onto a very clear and bright aesthetic.”
While he takes a vivid aesthetic approach, Margetson says that collaborating with a variety of talented dancers over the years has also taught him a certain level of “restraint” when it comes to his filmmaking style. “My short dance films tend to be stylistically austere and simple,” adds the director, who notes that music is always the starting point with his dance projects. “I just want to watch them, and don’t want any tricks or stylistic devices to get in the way of seeing that raw talent for what it is.”
According to Sibling Rivalry Partner/Co-Founder Maggie Meade, the addition of Margetson brings fresh artistic perspective to the thriving studio. “We are thrilled to add Andy to our roster. His quiet beauty in the performances of his films really appealed to our design sensibility.”
About Sibling Rivalry:
Sibling Rivalry creates stories with a distinct design sensibility. Our multidisciplinary team provides production solutions for live action commercial, digital, post production, experiential, as well as design and branding. We produce and create content across all media for a broad spectrum of clients, agencies and brands. Our methodology is driven by collaboration. We are all Siblings.