Loyalkaspar Partners with SYFY to Create Visual Identity & Logo Redesign for the Network’s Reboot

Creative branding agency Loyalkaspar teamed with SYFY to create an updated visual identity for the network, including a new logo, typeface and look across all linear, digital, social and experiential platforms. Taking an editorial-first approach, Loyalkaspar helped to bring the network’s new brand filter and strategic point of view to life, renewing SYFY’s commitment to fandom and the genre at large.

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“With SYFY shifting their focus to a round the clock spotlight on all things genre, the convergence of strategy and design became the center of the network’s POV,” Loyalkaspar Executive Creative Director Daniel Dörnemann explains. “It was a ‘personality-first’ approach, editorializing through voice and messaging and also giving the brand a clear visual voice. We created a simple, consistent system that incorporates extreme flexibility to let the message take center stage and drive decisions.”





“In designing the new logo, we were looking to embrace the various visual styles of science fiction,” Loyalkaspar Chief Creative Officer/Partner Beat Baudenbacher continues. “We wanted to approach it from a new angle and when we hit on the bold letterforms, it instinctively felt right.”

“Loyalkaspar was the perfect partner to help us realize our new visual identity for SYFY,” said Alexandra Shapiro, Executive Vice President, Marketing and Digital, entertainment Networks for NBCUniversal Cable Entertainment. “The sleek and modern design of the new logo and the type-driven visual vernacular allows us to fully integrate our fan-centric, genre-first point of view across all of our platforms in a cohesive and unique way.”





The SYFY redesign marks just the latest of several notable, high-profile projects that Loyalkaspar has collaborated on, including brand identities for networks such as ESPN and Freeform, as well as brand campaigns for CNN.

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About Loyalkaspar:

Loyalkaspar’s foundation was built by thinkers, creators and guardians. The creative branding agency pushes itself to never replicate success, but always seek out original solutions to new and universal problems, with the belief in making strategy more creative and creativity more strategic.

About SYFY:

SYFY is a global, multiplatform media brand that gives science fiction fans of all kinds a universe to call home. Celebrating the genre in all its forms, SYFY super-serves passionate fans with original science fiction, fantasy, paranormal and superhero programming, live event coverage and imaginative digital and social content. The brand is powered by SYFY WIRE (www.syfywire.com), the premier portal for breaking genre news, insight and commentary. SYFY is a network of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.