Aardman Nathan Love Aligns Playful, Custom Animation with Kids’ Drawings for Nestle Pure Life Campaign

Animation studio Aardman Nathan Love brings life to the illustrations of young artists in a new campaign from agency 360i which features the “Kid Designed Edition” of Nestle’s Pure Life bottled water brand.

Following the initial contest portion of the Pure Life campaign, in which children submitted drawings for a chance to be printed on the brand’s labels, two of those labels were chosen for Aardman Nathan Love to feature in their animations. The studio aimed to preserve the kids’ original drawing styles while incorporating their own unique CG and 2D animation. “The children’s drawings were a fun challenge in this project because we had to match their individual styles,” says Aardman Nathan Love Creative Director Anca Risca. “One approach had very organic colored pencil drawing, and the other was colored in marker. We took the time to become comfortable replicating both drawings at the beginning of the process, to create the right workflow for each.”

Thoughtfully animating both the textures and characters seen in the drawings, while integrating CG and live action to create a fluidly rotating bottle label, Aardman Nathan Love deftly crafts a set of spots that appears as seamless as the studio’s agency collaboration. “360i was a pleasure to work with on this project,” Risca adds. “Their creative direction was very thoughtful, trusting and collaborative, and production was super-smooth throughout the entire project.”

Downloads:

Credits:

Agency: 360i
Group Creative Director: Aaron Sedlak
Senior Art Director: Mario Licato
Senior Copywriter: Megan Adamson-Jackes
Executive Producer: Lauren Dobkin
Senior Content Producer: Alanda Fellows
Integrated Producer: Anthony Lee
Technical Director: Wesley Donaldson
Associate Account Director: Kendall Reyes
Account Supervisor: Meaghan Morris
Account Manager: LC Staten
Director of Strategy: Leslie Turley
Strategist: Monica Villar
Social Marketing Supervisor: Amy Donnelly
Social Marketing Manager: Alexis Madison

Production Company: Aardman Nathan Love
Executive Creative Director: Joe Burrascano
Creative Director: Anca Risca
Executive Producer: Jon O’Hara
Head of Production: James Elio
CG Director: Eric Cunha
Design: Ellen Su, Jim McKenzie, Yi Ju Tsai
Storyboards: Tim Probert
Modeling: Jin Fang Jiang
2D Animation: Kevin Li, Ellen Su
3D Animation: Tom Shek
Lighting: Jin Fang Jiang
Compositing: Jeff Dragon, Elijah Vanaver

Live Action Production Company: Black Powder Works
Executive Producer: Casey Unterman
Director of Photography: Bob Blankemeier

About Aardman Nathan Love:

With a vision to be the most inspirational animation studio in the world in the eyes of its talent, partners and audiences, Aardman Nathan Love creates original animated entertainment, based on strong characters in compelling stories, for the viewing public’s enjoyment. With a value system built on creative integrity, independence, open collaboration, excellence and humor, Aardman Nathan Love has created notable work for brands including Kellogg’s, Perdue, Movantik and UPS.