LOGAN Partners with Netflix on ‘Santa Clarita Diet’ Interactive Campaign

LOGAN, a bicoastal content creation studio, has teamed with Netflix and agency Doner LA to create an interactive video billboard campaign for Santa Clarita Diet, the streaming service’s new horror-comedy series.

The billboards, or “thrillboards,” for which LOGAN shot all content, feature series stars Drew Barrymore, who plays a flesh-eating zombie, and Timothy Olyphant. The actors interact and move seamlessly through several videoboards as Barrymore tracks down her latest snack while Olyphant, her husband, tries to hold her back.

The promotion has run on videoboards in New York’s Times Square, Los Angeles’ LA Live and Toronto’s Yonge-Dundas Square.

Santa Clarita Diet is the latest entertainment marketing campaign for LOGAN, which recently won a Clio award for its work on a viral video campaign for 20th Century Fox’s X-Men: Apocalypse. Past entertainment projects include work for Spider-Man, Elder Scrolls, Infamous: Second Son,The Order: 1886, Resistance 2 and République.

Recent work on brand campaigns include Apple, NikeBMW, Clinique and Cisco, among others.



Client: Netflix

Agency: Doner LA
EVP, Managing Director: Zihla Salinas
EVP, Chief Creative Officer: Jason Gaboriau
VP, Brand Leader: Sara Schwartz
Design Director: Drew Brooks
Senior Art Director: Lauren Culbertson
Copy Writer: Ryan Sims
Jr Designer: Sophie Gosseto
Jr Writer: Ariana Delfini
Jr Art Director: Sierra Moore
Producer: Leslie Harro
Content Producer: Tayo Ola
Editor: Anthony Foster

Production Company: LOGAN
Director: Grady Hall
ECD: Alexei Tylevich
VFX Supervisor: Stephan Kosinski
CG Supervisor: Brandon Thomas
Creative Director: Kaan Atilla
Executive Producer: Matt Winkel
Line Producer: Steve Gould
Post Producer: Dan Lombardo
Associate Producer: Ryan Hitch
Production Coordinator: Joe Mackedanz, Jesse Silva
Editor: Mike Merkwan, James Connelly
Flame: Carl Edwards
Compositor: Robert Hubbard, Jon Sadonsky
Roto: Kyle Hause
Design: Eunha Choi, Eun Kim, Josh Childers, Amy Wang, Alex Hanson
2D Animation: Scott Ulrich, Ivan Cruz
Previz: Brian Weaver
Previz Editor: Ruben Proenca

About LOGAN:

LOGAN (www.logan.tv) is a Los Angeles and New York-based award-winning creative studio. Logan & Sons (www.loganandsons.com) is the live-action division of LOGAN that represents a broad spectrum of directorial talent.