Experience design agency HUSH has strengthened its capabilities with the addition of Justin Martin as Technology Director.
A versatile technologist who’s honed his craft in a variety of fields from programming and research to engineering and visual effects, Martin joins HUSH after spending the last two years at The Barbarian Group, where he last served as senior developer and worked with clients such as Google, Samsung, IBM and Intel.
Now at HUSH, Martin has found a like-minded operation that shares his admiration for the integration of architecture and technology and gives him the space to oversee projects from conception to completion alongside a close-knit team of designers, architects, technologists and strategists. “A lot of the work at HUSH requires working with non-traditional mediums and integrating with technologies that require significant research and development,” the Brooklyn-based Martin says. “Having studied architecture and worked in diverse technological fields, I have a unique vantage point that allows me to talk concept, form and experience — but through the lens of practical and realistic execution.”
Along with his Barbarian Group background, which includes work on a 7K interactive retail experience for Samsung, Martin has displayed his technical talents in research and engineering efforts while at Look Effects for high-profile feature films such as Darren Aronofsky’s Noah and Wes Anderson’s Moonrise Kingdom as well as his personal favorite project, decoding a satellite’s telemetry data using only ‘70s-era mission manuals when it passed by Earth in 2014. “The satellite project required recording a stream of bits from remote radio dishes and writing a decoder that would interpret it into engineering and scientific data,” he explains. “This was possibly the most research-heavy project I’ve done, but it was incredibly rewarding. Also, I learned great words like ‘subcommutation’ and ‘ephemeris’.”
Founding Partner/Creative Leader David Schwarz adds that Martin’s broad technical skillset provides something wholly unique to the experience design agency. “Justin has that impossible-to-find balance of qualities: deep, detailed knowledge mixed with the broader skill of being able to articulate that knowledge to our clients, peers, and partners,” he notes. “Having him involved allows us to begin solving complex challenges quickly and iteratively, and with an elasticity I’ve never seen at our company to date.”
Martin’s arrival at HUSH coincides with the agency’s launch of its newly redesigned website, which provides a streamlined, easy-to-navigate experience highlighting, among other elements, its highly touted work and established team.
HUSH is a concept-driven design firm that integrates digital technology and physical environments to help clients deliver powerful brand experiences to their customer, employees and partners.