The viral video, entitled “Fables of the Flush & Fabulous,” is a sendup of the 1980s syndicated TV series Lifestyles of the Rich and Famous, as it offers an early glimpse of the luxurious grounds of Professor X’s Xavier School for Gifted Youngsters, his academy for Marvel’s superhero mutants.
The spot – which also is narrated by Lifestyles host Robin Leach – launched in May and was the second direct collaboration between LOGAN and 20th Century Fox on the X-Men: Apocalypse marketing campaign. The first spot, “In the Footsteps of … En Sabah Nur,” evokes the cult 1970s-80s syndicated television series “In Search of…” and is narrated by Star Trek’s George Takei.
X-Men: Apocalypse is LOGAN’s latest entertainment marketing campaign. Past projects include work for Spider-Man, Elder Scrolls, Infamous: Second Son,The Order: 1886, Resistance 2 and République. Recent work on brand campaigns include Apple, Nike, BMW, Clinique and Cisco, among others.
Client: 20th Century Fox
VP/Executive Creative Director, Digital Marketing: Jeff Kelly
VP/Digital Marketing: Betsy L. Burkett
VP/Digital Marketing & Strategy: Matt Motschenbacher
Creative Agency/Production Company: LOGAN
Founder/Executive Creative Director: Alexei Tylevich
Executive Producer: Matt Winkel
Producer: Anna Chang
Editor: James Connelly
Lead Designer: Ara Devejian
Animator: Shigeru Mizoi
Sound Designer: Keith Ruggiero
LOGAN (www.logan.tv) is a Los Angeles and New York-based award-winning creative studio. Logan & Sons (www.loganandsons.com) is the live-action division of LOGAN that represents a broad spectrum of directorial talent.