Creative production company Brand New School has teamed up with the CA-based creative agency, Envoy, to help introduce Alcatel’s IDOL 4 smartphone family, which among other features, comes with an out of the box VR experience.
To help showcase the multimedia capabilities of the IDOL 4 devices, which features an experience-enhancing Boom Key function and VR goggles, Brand New School director Jonathan Notaro crafts an array of visuals that take us through various “Unreal” moments of life, echoing the Alcatel campaign’s tagline while traversing through playful scenes of dance parties, rooftop cookouts, turning off the sun and more.
Jon Maron – VP, Marketing
Eunice Choi – Sr. Mgr., Creative Services
Colby Hollabaugh – Product Marketing Mgr.
Reza Sadr – Director, Go-to Market
Rusell Rommelfanger – ECD/Partner
Ty Lifeset – ECD / Partner
Michael Bennett – Managing Partner
Todd Purgason – Creative Director
Jacob Irwin – Sr. Art Director
Megan Brock – Sr. Art Director
Robby Boyd – Copywriter
Sydni Webb – Group Account Director
Berkley Egenes – Marketing Director
Richmond Tyrrell – Senior Producer
Troy Courtney – Broadcast Producer
Production Company: Brand New School
Jonathan Notaro – Director
Tommy Wildner – Cinematographer
Devin Brook – Managing Partner
Chris Palladino – Line Producer
Post Production: Brand New School
Art Director – Jeff Welk
VFX Supervisor – Mark French
Editor – Eric Wais
Assistant Editor – Tyler Byrnes
Colorist – Blase Theodore
Designers – Tom Buch, Andrés Rivera, I-Ting Lee, Ricardo Villavicencio
CG Lead/Technical Director – Russ Wootton
3D Modeler – Han-Chin Lee
Previs Animation – Shandy Tam, Ashley Morgan
3D Animation – Jared Eng
2D Animation – Luke Guyer
Storyboard Artist – Will Rosado
Flame Artists – Mark French, Greg Cutler, Elsa Tu
Compositors – Danica Parry, Kristjan Zaklynsky
Head Of Production – Julie Shevach
Producer – Greg Babiuk
About Brand New School
Brand New School is a creative company that believes in the power of design to tell stories and shape experiences. For over a decade we’ve been at the creative vanguard, solving problems for the world’s most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York and Los Angeles since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.
About Alcatel Mobile Devices
TCL Communication designs, develops and markets a diversified range of mobile devices in more than 170 countries under the Alcatel brand. Currently the #4 mobile handset manufacturer in North America, Alcatel branded devices from TCL Communication deliver innovative, feature-rich experiences that make access to today’s mobile technology simple; offering a diverse portfolio of value-packed products equipped with the technology people want most.
TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.
For more information, please visit Alcatel’s website.
Envoy is a creative agency that creates second nature experiences for the connected world. Part agency, part consultancy, Envoy helps organizations strategically align the creative culture needed to popularize innovation, launch new platforms and build brave brands in measurable ways. Envoy is a collective of creative problem solvers that just don’t create advertising, design, and interactive experiences, Envoy get the masses talking, believing, and most importantly, remembering our clients’ brands. Envoy is headquartered in Southern California and works with the some of world’s largest brands. For more information, visit weareenvoy.com.