LOGAN Partners with Nike and Rory McIlroy on Launch of Flyknit Elite Golf Shoe

LOGAN, a bicoastal content creation studio, has teamed with Nike and four-time major golf champion Rory McIlroy on the release of Nike’s high-performance golf shoe, the Flyknit Elite, creating an image campaign highlighting the shoe’s cutting-edge construction and superior traction.


The Nike Flyknit Elite, which Hypebeast has called “sleek and eye-catching,” features the newly developed Articulated Integrated Traction that helps deliver stability and power throughout the golf swing on any surface and in every condition. The shoe is constructed from Nike’s lightweight, breathable, one-piece Flyknit upper, and its official retail launch is July 1, 2016.


McIlory, currently fourth in the World Golf Rankings, is one of the most recognizable athletes in the world. He has won 20 times as a professional and was the PGA Tour Player of the Year in 2012 and 2014.

The Nike Flyknit Elite is LOGAN’s latest campaign launch. Recent projects include campaigns for brands such as 20th Century Fox’s “X-Men: Apocalypse,” Apple, Cisco, Condé Nast and Clinique, among others.



Client: Nike
Global Brand Design Project Manager: Carol Pelosi
Global Brand Design Art Director: Inese Silina
Creative Director: Mark Aver

Agency: LOGAN
Founder / Executive Creative Director: Alexei Tylevich
Executive Producer: Matthew Winkel
Creative Director: Ara Devejian
Producer: JR Tuason, Sheri Patterson
Associate Producer: Matthew Cibulka
Assistant Director: Alex Hanson
Design: Amy Wang, My Tran, Jeff Hsu, Scott Ulrich, Tae Lee
Photography: Caleb Coppola
VFX Supervisor: Stephan Kosinski
DFX Supervisor: Craig Halerin
CG Lead: Brandon Thomas
FX: Kevin Gillen
3D Modeling: Shamus McGlynn, Pedro Mendoza
3D Lighting: Bryanna London, Robert Kim, Julien Forest, Kaz Yoshida

About LOGAN:

LOGAN (www.logan.tv) is a Los Angeles and New York-based award-winning creative studio. Logan & Sons (www.loganandsons.com) is the live-action division of LOGAN that represents a broad spectrum of directorial talent.