Aardman Nathan Love Breaks out of the Lab for Saucony’s Exciting New “Ride 9”

Animation studio Aardman Nathan Love revisits the Saucony Labs, where the benefits of the footwear brand’s new durable and comfortable Ride 9 running shoe are so exciting, they can’t be contained!

Combining vintage animation styles with futuristic themes, Aardman Nathan Love, working in collaboration with agency Mechanica, reintroduces the audience to Saucony Labs’ scientists Max and Miles as well as their eager mascot, the “Excited RunBot.” Highlighting the benefits of Ride 9’s Everun technology, which provides an extra layer of continuous cushioning to help put runners at greater ease, Aardman Nathan Love crafts an entertaining spot for a Saucony shoe that’s sure to both soothe and stir the athlete in all of us.

Downloads:

Credits:

Production Company: Aardman Nathan Love
Executive Creative Director: Joe Burrascano
Creative Director: Anca Risca
Executive Producer: Jeff Wolfe
Producer: James Elio
Design: Tim Probert, Cassey Kuo, Sigmund Lambrento
Storyboard: Sigmund Lambrento
Animatic & Editorial: Matt DeFranco
Shoe Modeling: Bogdan Mihajlovic
Modeling & Layout: Jin Fang Jiang, Triston Huang
3D Animation: Han Hu, Thaddeus Andreades, Tom Shek
2D Animation: Tim Probert
Lighting & Rendering: Elizabeth Ku-Herrero, Jin Fang Jiang, Triston Huang
Compositing: Elizabeth Ku-Herrero, Matt DeFranco

Agency: Mechanica
Client: Saucony

About Aardman Nathan Love:

With a vision to be the most inspirational animation studio in the world in the eyes of its talent, partners and audiences, Aardman Nathan Love creates original animated entertainment, based on strong characters in compelling stories, for the viewing public’s enjoyment. With a value system built on creative integrity, independence, open collaboration, excellence and humor, Aardman Nathan Love has created notable work for brands including Kellogg’s, Perdue, Movantik and UPS.