Uppercut Enters Round 2 of Roster Expansion
New York City-based creative editorial boutique Uppercut has added new talent to its roster including Paul Kelly, Jeff Stevens, Ann Lupo and William Zitser.
The new group of editors arrives at Uppercut from a variety of notable companies. First up? Paul Kelly. Kelly co-founded Beast NY, where he maintained his role as Film Editor for over a decade while also working as a music composer for several artists. His top brands include Walmart, Toyota, Comcast and State Farm, and he’s currently working on a will.i.am documentary directed by Michael Jurkovac. “Uppercut’s creative boutique, talent roster and overall great reputation attracted me to the company,” Kelly says. “There was no doubt in my mind after connecting with Micah and Stefanie that I wanted to be a part of it. I look forward to adding my style of work to the roster and working with such talented co-artists.”
Next up? Jeff Stevens. Stevens co-founded FeedTheWalrus prior to joining Wildchild to serve as Senior Editor. “After a brief conversation, it was apparent that Micah’s vision of building a company by investing in great people who are empathetic and responsive to clients’ needs was a future-proof recipe for success” states Stevens. “Once I understood that vision, I knew my proactive style would fit in really well here.” Stevens’s repertoire includes top brands such as Pepsi, Reebok, Amazon and Powerade.
Who is Ann Lupo you ask? The future of NY! For the past several years she has worked with Supply & Demand Director Mac Premo on projects such as the Ford F-150 national campaign, U2 music videos, Conde Nast/Kanye West featurette and the Vimeo Staff Picked Bucket Board short film. She is currently hard at work on her whimsical, autobiographical indie film, In Reality, for which she serves as writer, director, producer, editor and star. “After meeting the good folks at Uppercut, I immediately liked their style and felt like it was a great environment I would like to work in,” states Lupo. “I hope to be able to work on sweet projects there, with rad people, who are willing to take creative risks.”
“We have been incredibly patient in picking the right editors to fill out our roster and we couldn’t be more grateful for who we have,” says Uppercut Founder/Editor, Micah Scarpelli. “Each editor brings such a unique style to the table and will be integral in establishing and building our new brand.” William Zitser being one of them…
Zitser spent well over a decade establishing his editorial and creative directing talents at the likes of jumP and Kyle Edit before assuming his new role at Uppercut. He has worked with notable brands such as Mercedes-Benz, Cheerios, Hershey’s, and Kate Spade, and considers his very first campaign on Tums, his ‘Editorial University.’ “For a little over a year now I’ve had people telling me ‘you should meet Micah Scarpelli, I think you guys would be a great match,’” Zitser says. “After meeting him and seeing the impressive roster he curated, I couldn’t agree more! Being surrounded by people with different styles and methods inspires me to try new things, and I am really excited to work with them.”
Kelly, Stevens, Lupo and Zitser join Editors Micah Scarpelli and Alvaro del Val, Executive Producer Stefanie Bassett and Senior Producer Danielle Gordek, and an in-house VFX/Color department led by Joe Wenkoff. “It’s not just the talent that we are excited about, but the positive environment and culture that we are building at Uppercut,” Bassett notes. “We work in an ever-evolving industry with high-volume demands, long hours and shortened timelines- it’s important to have fun and maintain a comfortable work space for our employees and clients alike.”
Located in the heart of New York City’s Union Square neighborhood, Uppercut is a creative editorial boutique focusing on commercials, feature films, short films, music videos and emerging media content. Founded by editor Micah Scarpelli, Uppercut works with a wide range of directors, agencies and top-tier brands, delivering powerful, emotional and inventive results.