Lost Planet Adds High-Energy Flair for Dick’s Sporting Goods


Editorial/post-production company Lost Planet brings to life the vision crafted by agency Anomaly and Anonymous Content director Omri Cohen in two new spots for retail chain, Dick’s Sporting Goods.

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The newest installment of the Dick’s Sporting Goods “Contenders” series, which focuses on employees training to make the US Olympic team, provides an invigorating glimpse into the intense, daily regimen of pole vaulter and Olympic hopeful, Josh Dangel. Edited by Bruce Herrman, “Vault” gives the viewer the figurative and literal sense of uplift that Dick’s aims to convey.

Meanwhile, Lost Planet’s Max Koepke combines scenes of movement and athleticism, producing an inspiring ad that canvasses the sports spectrum. From shots of wrestling mats to parquet basketball floors and astroturf football fields, the aptly titled spot “Your Footwear Destination” introduces audiences to the wide variety of athletic footwear sold by Dick’s.


Agency: Anomaly
CD: Mike Byrne, Seth Jacobs, Marc Sarosi, Mikey Cohlmi
Copy: Teddy Miller
Producer: Matt Flaherty

Production Company: Anonymous Content
Director: Omri Cohen
DP: Adam Richards
EP: Gina Zapata, Sueellen Clair
Producer: Bridgitte Pugh

Editorial Company: Lost Planet Editorial
Editors: Bruce Herrman (Vault), Max Koepke (Footwear)
Assistant Editors: Alexander Evan Morales (Vault), Epy Carrieri (Footwear)
Executive Producer: Krystn Wagenberg
Executive Producer: Gary Ward
Producer: Casey Cayko

Post/Effects Company: Black Hole
Flame Artist: Tim Farrell
Assistant Flame Artist: Luke Bedillion
Senior Producer: Tim Vierling

About Lost Planet:

Lost Planet Editorial, Inc. is a boutique commercial and feature film editorial company led by landmark editor Hank Corwin.