Nike Athletes Get Literally Self-Reflective in Spot Cut by Lost Planet

Editorial/post-production company Lost Planet has teamed up with directing duo The Hoffman Brothers to bring a mesmerizing, kaleidoscopic flourish to the vigorous training regimen of notable athletes across the sporting spectrum in a new spot called “A Revolution in Motion” for Nike.

Featuring several athletes from the Nike roster including tennis champ Serena Williams, NBA star Kyrie Irving and Olympic Gold Medal-winning distance runner Mo Farah, the film melds visual symmetry with their sweat-filled training sessions to evoke both intensity and intrigue. Working in tandem with The Hoffman Brothers, Lost Planet editors Max Koepke and Jason Dopko cut and interspersed each athlete’s montage with precision, crafting mirror image effects to clearly show how literal self-reflection aligns with sports stars achieving their world-class forms.

Downloads:

Credits:

Client: Nike
Nike Producer: Lisa Gildehaus
Nike Marketing Team: Ean Lensch, Amber Rushton

Production Company: Hoffman Bros.
Directors: Hoffman Bros.
Executive Producer: John Beveridge
Director of Photography: Max Goldman
Art Director: Shane Valentino
Producer: Andrew Travelstead

Editorial Company: Lost Planet
Editors: Max Koepke, Jason Dopko
Executive Producers: Gary Ward, Krystn Wagenberg

VFX Company: Framestore
Color: Tom Poole at Company 3
Sound Company: DigiOne
Music Composition: Resonate

About Lost Planet:

Lost Planet Editorial, Inc. is a boutique commercial and feature film editorial company led by landmark editor Hank Corwin.