Matthew Wood Brings Zombies to Life with
Brooks Running Shoes

As the undead continue their onslaught on our mainstream consciousness, agency Leo Burnett Chicago and Matthew Wood of Whitehouse Post team up to stave off a zombie apocalypse in an epic new campaign for Seattle-based apparel/footwear brand, Brooks Running Company.

The centerpiece of the Brooks campaign, aptly titled The Rundead, could initially be mistaken for a scene from The Walking Dead, a hapless soul engaged in a seemingly futile attempt to escape an encroaching zombie horde. Working with Furlined’s Björn Rühmann and Leo Burnett Chicago, editor Wood weaves together a short film that takes a very unanticipated turn; propelling the human race forward from certain calamity toward horizons of hope—all on the soles of Brooks.



Client: Brooks Running
Title: “The Rundead”

Agency: Leo Burnett
Chief Creative Officer: Mark Tutssel
Executive Creative Director/Art Director: Jon Wyville
Executive Creative Director/Copywriter: Dave Loew
SVP, Account Director: Varsha Kaura
VP, Planning Director: Udayan Kolandra
Account Director: Holly Springer
Head of Production: Vincent Geraghty
Agency Sr. Producer: Michael Petrucelly

Production Company: Furlined
Director: Björn Rühmann

Editorial Company: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Steve Kroodsma
Executive Producer: Kristin Branstetter
Producer: Lauren Connolly

Music/Sound Design: Human

Color Grade: MPC LA
Colorist: Ricky Gausis

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio, and Cannes.