Steven Tyler Revives Classic Tune in Confectionary Crooning Battle for Skittles
Inimitable frontman Steven Tyler is hardly amused by his freshly unveiled, candy-coated collage portrait of himself in a Super Bowl 50 spot—aptly dubbed “Portrait”—edited by John Smith at Whitehouse Post for Skittles.
Working in collaboration with DDB Chicago and production company Biscuit, Smith helps weave a narrative in which robe-clad Tyler engages his exaggerated, grinning likeness in a vocal clash to the tune of Aerosmith’s classic, “Dream On.” The portrait, of course, faces quite the uphill battle in competing with Tyler’s incomparable vocal chops, and together the dueling duet continue the quirky consistency of Skittles campaigns.
Agency: DDB Chicago
SVP, Executive Producer: Will St. Clair
Production Company: Biscuit
Director: Andreas Nilsson
Editorial Company: Whitehouse Post
Editor: John Smith
Assistant Editor: Alfred Cisneros
Executive Producer: Kristin Branstetter
Producer: Dawn Guzowski
About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio, and Cannes.