Bicoastal content creation studio LOGAN has collaborated with media giant Condé Nast and With Projects, Inc on the #creativityis social media campaign that has brought together influential figures such as Kerry Washington, Kendall Jenner, Idris Elba, Justin Bieber, Naomi Campbell and Natalia Vodianova to share stories about the power of creativity and what it means to them.
LOGAN created the 40 spots, or “creative selfies,” that feature celebrities as well as staff from Condé Nast’s portfolio of publications, including Vogue, Glamour, Vanity Fair, Golf Digest, The New Yorker and Wired, among others.
The campaign of 15- and 60-second spots will run throughout the year and also include displays in New York’s Grand Central Terminal. It has so far generated more than 43,000 tweets, 1.5 million Facebook video views and hundreds of thousands of likes on Instagram.
LOGAN (www.logan.tv) is a Los Angeles and New York-based award-winning creative studio. Logan & Sons (www.loganandsons.com) is the live-action division of LOGAN that represents a broad spectrum of directorial talent.