1stAveMachine and Anomaly Team Up for Budweiser Road Safety Initiative

With its 140th anniversary upon us, Budweiser is shifting course to address the important issue of road safety as part of its “Tackle Impossible” initiative. To help the American beer giant drive the idea of shared responsibility on the roadways, agency Anomaly and production company 1stAveMachine have joined forces to craft a visually compelling campaign that blends live action and animation in the form of vibrant napkin doodles unveiled in the cozy confines of a bar.


The practical yet potent imagery created by Anomaly and 1stAveMachine provides a fast-paced narrative of Budweiser’s mission with “Tackle Impossible,” which is a challenge/hackathon that invites thinkers and travelers the world over to come up with solutions that can not only promote better road safety and help deter accidents, but also specifically champion designated driving in Canada.



Client: Budweiser
Production Company: 1stAveMachine
Director: Nico Casavecchia
DP: Eloi Moli
Partner / EP: Sam Penfield
EP / HOP: Lisanne McDonald
Associate Producer: Christina Jang
Line Producer: Jason Taragan
Production Supervisor: Kathy Hofman
Post Producer: Malu Rodriguez
Editor: Johnny Vitagliano
Stop Motion Animator: Maxwell Sorensen
Stop Motion Animation assistant: Hillary Barton
Cell animation: Jordan Bruner, Leah Shore, Kawo Cheang, Diana Chao
3D animator for previs: Peter Jensen
Comp: Chris Russo, Salvador Borrego, Javier Pablo Sintas
Color Grading: RCO
Sound: Duo Tone

About 1stAveMachine:

1stAveMachine is a mixed media production company and storytelling outfit. They create video, digital, and experimental content for TV, print, web, and mobile, all with a unified singular vision. They have won numerous awards since their formation, including Gold, Silver, and Bronze Cannes Lions, AICP, One Show, and ANDY awards, and many others. Their work has been featured across the globe and during the Super Bowl, and their division 1stAve Content has been instrumental in pairing the perfect influencers and creators with agencies and brands.