Creative studio Carbon VFX has joined forces with MTV on a series of four promos that introduce viewers to the new series, “The Shannara Chronicles.”
MTV wanted to create a striking visual metaphor to introduce the characters of The Shannara Chronicles. The concept plays with the audience’s point of view. First we see our characters falling uncontrollably through a sea of leaves. Then, we shift the viewer’s orientation to reveal our characters were actually standing strong against a hurricane of threatening leaves. It’s graphic visual storytelling of Shannara’s central premise – you either rise up to fight evil, or you will fall.
For the dramatic slo-mo teasers, the team at Carbon VFX supervised visual effects for MTV’s live action plate shoot of the talent along with separate passes of blowing and rigged leaf elements, compositing them with photo-real CG leaves to set the characters awash in a sea of crimson foliage.
Carbon VFX Creative Director Kieran Walsh explains some of the technical aspects of the shoot, saying, “In addition to the motion control talent backplates, we did a comprehensive VFX shoot for leaf elements using a green screen, wind tunnel, and several fans to capture real leaf motion with air turbulence. We shot hi-resolution close-ups of leaves spinning in frame from a ton of angles, building up a library of leaf elements to propagate throughout the shots.”
Leveraging the infinity leaves idea created by MTV, Carbon traveled to Auckland, New Zealand to supervise the VFX elements for the promos then returned stateside to work on visual effects. Walsh adds, “These promos are a little different from anything we have done before, aesthetically and technically. At Carbon, we do quite a wide variety of projects – we love getting new boards and brainstorming how to achieve something we’ve never attempted before.”
“The Shannara Chronicles” is an epic television event based on the sweeping, best-selling fantasy book series by Terry Brooks. Set thousands of years in the future, the story follows three heroes, Elf-Human hybrid Wil, Elvin Princess Amberle, and Human Rover Eretria, as they embark on a quest to stop an evil Demon army from destroying the world. The 10-episode first season of “The Shannara Chronicles” will premiere January 5 at 10:00 p.m. ET/PT on MTV.
Agency: MTV Brand Creative
Production Company: Cherokee Films
Post Production: Carbon VFX
Executive Producer: Frank Devlin
Creative Director, Lead Flame Artist: Kieran Walsh
Producer: Bree Brackett
CG Supervisors: Jason Strugo, Mat Stevens
Flame Artists: Matt Reilly, Chris Wiseman
Flame Assistant: Joe Scaglione
About Carbon VFX:
Carbon is a full-service creative studio specializing in visual effects, motion graphics, and design. We are big enough to handle complex projects, yet small enough to provide personalized attention. We have the experience to collaborate at every level, from supervision and workflow to design and finish. Most importantly, we are driven by a desire to create, and to get our name on really great work.
MTV is a global media brand inspired by the freedom and passion of youth. For more information, check out http://www.mtvpress.com. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).