Whitehouse Post Cuts Porsche Spot Where Sports Stars ‘Compete’ Against Themselves

International editorial company Whitehouse Post has spliced together a high-octane campaign for Porsche called “Compete,” where iconic sports figures from past and present do battle against their greatest opponent: themselves.


The self-reflective :60 ad features tennis star Maria Sharapova, chess extraordinaire Magnus Carlsen and a CGI version of living legend, Muhammad Ali, as they do battle with their doppelgangers at an intensity that matches the high speeds of dueling Porsche autos. Known for his dynamic and fluid style; Whitehouse Post editor Adam Marshall expertly weaves a vivid portrait in which the ferocity of a boxing match, the power displayed on the tennis court and the tension on the chessboard build a momentum to parallel the rapid pace personified by the German automaker.



Client: Porsche
Title: Compete
Product: 911

Agency: Cramer-Krasselt, Chicago
CCO: Marshall Ross
Creative Director, Art Director: Rick Standley
Creative Director, Copywriter: Bill Dow
Agency Producer: Robyn Boardman
Executive Producer: Scott McBurnie
Group Account Director: Chris Hanley
Senior Account Executive: Cara MacLean

Production Company: Persuade
Director: Mark Jenkinson

Editorial Company: Whitehouse Post
Editor: Adam Marshall
Assistant Editors: James Dierx, Lauren Richardson, Joe Walton
Executive Producer: Joni Williamson
Producer: Jonlyn Williams

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio, and Cannes.