Whitehouse Post Celebrates Chicago Bulls’ 50th Anniversary Ahead of New Season

With the 2015-2016 NBA regular season getting underway, the Chicago Bulls have launched a series of timely spots to commemorate its 50th anniversary in collaboration with editorial company, Whitehouse Post and VFX studio, The Mill.

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The team that Michael Jordan led to six NBA championships in the ‘90s is ringing in their golden jubilee with a :60 anthem clip that traces the Bulls’ history from its expansion beginnings to the classic era of Bob “Butterbean” Love to the Jordan/Scottie Pippen dynasty to present-day stars such as Derrick Rose and Joakim Noah. Dan Zabinski at Whitehouse Post was tapped to cut an epic montage that must make the Bulls proud. “I found myself doing a lot of research online to find key moments in Bulls history that would work for the piece,” says Zabinski. “As a Chicagoan and lifelong basketball fan this was an exciting project to be a part of, and I enjoyed the chance to learn more about the Bulls and Chicago history.”

Along with the central “Good as Gold” anthem spot, the accompanying :30 ads “Tip-Off” and “Momentum” nicely whet the appetites of not just Bulls fans, but NBA enthusiasts everywhere. A passion project from Whitehouse Post, the spot is essentially a love letter to their hometown team.



Chicago Bulls Organization
Title: “Good as Gold,” “Tip-Off,” “Momentum”
Executive Producer: Brad Siegel
Creative Director/Director: Josh Kahn
Associate Producers: Chris Ramirez, Cody Madsen, Katian Sandoval

Production: Mill+
Executive Producer: Tracey Khan
Creative Director: Bowe King
Art Director: Matt Darnall

VFX & Design: The Mill
Producer: Natalie Ksiazek
2D Lead Artist: Jamin Clutcher
2D Artists: Jonathan Freeman, Gavin Camp

Colour: The Mill
Executive Producer, Colour: Laurie Adrianopoli
Colour Producer: Samantha Letzler
Colourist: Luke Morrison
Colour Assist: Michael Pehanich

Editorial Company: Whitehouse Post
Editor: Dan Zabinski
Assistant Editor: Frank Sigwarth
Executive Producer: Kristin Branstetter
Producer: Lauren Connolly

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio, and Cannes.