Whitehouse Post Helps Connect Young Fans with Soccer Stars for Chevrolet’s Global Campaign
Soccer is the world’s most popular sport—and Chevy demonstrates the sport’s ability to unite and uplift in its ambitious, global campaign “Chevrolet Beautiful Possibilities.”
https://www.youtube.com/watch?v=ZNCju6vVYCQ
The campaign features the combined efforts of agency Commonwealth, production and post company Supply and Demand, and their partners at editorial company Whitehouse Post and finishing studio Carbon VFX. Chevrolet’s new soccer-themed series casts a wide net across the globe and shines a light on young soccer fans in cities such as Bangkok, Shanghai, Los Angeles, Kolkata, and Rio De Janeiro. For these fans, who are budding players in their own right and dream of turning pro, soccer is a way of life and an escape from their daily hardships.
To inspire and help bring their dreams to life, “Chevrolet Beautiful Possibilities” connects the youths with their idols from world-renowned soccer club Manchester United, and in the process, makes the kids mascots of their favorite team. By splicing human interest stories across sprawling cityscapes, a diverse roster of Whitehouse Post editors including Josh Bodnar, David Cea, Carlos Lowenstein and Lucas Spaulding weave together a fast-paced, large-scale narrative without losing sight of the individual, the community, and the humanity at its heart.
Downloads:
Credits:
Agency: Commonwealth
Production Company: Supply and Demand
Director: David Holm
Executive Producers: Tim Case, Charles V. Salice, Jeff Scruton
Head of Post Production: Charleen Manca
Color & Finish: Carbon VFX
Lead Flame: Pete Mayor
Flame Assist: Jim Gomez
Executive Producer: Michael Theurer
Producer: Michael Theurer
Producer: Ryan Burcham
Music: Future Perfect
US Credits:
“Haily,” “Vicente,” “Alexi”
Editorial Company: Whitehouse Post
Editor: Josh Bodnar
Editor: Adam Robinson
Assistant Editor: Sam Perkins
Executive Producer: Joni Williamson
Producer: Annie Maldonado
Thailand Credits:
“Jinnawat” & “Chanchira”
Editorial Company: Whitehouse Post
Editor: Josh Bodnar
Assistant Editor: Sam Perkins
Executive Producer: Joni Williamson
Producer: Annie Maldonado
India Credits:
“Sonu” & “Sharik”
Editorial Company: Whitehouse Post
Editor: Lucas Spaulding
Assistant Editor: Lauren Richardson
Executive Producer: Joni Williamson
Producer: Annie Maldonado
China Credits:
“Jindong” & “Fuyu”
Editorial Company: Whitehouse Post
Editor: David Cea
Editor: Josh Bodnar
Assistant Editor: Ashley McGinn
Executive Producer: Kristin Branstetter
Producer: Annie Maldonado
Producer: Dawn Guzowski
Brazil Credits:
“Ana” & “Rebeca”
Editorial Company: Whitehouse Post
Editor: Carlos Lowenstein
Assistant Editor: Travis Hockswender
Executive Producer: Kristin Branstetter
Producer: Annie Maldonado
Producer: Lauren Connolly
About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.