ArsenalCreative Helps Amazon Take Over Waterloo Station for Kindle Summer Campaign

Los Angeles-based content creation studio ArsenalCreative continues its collaborative efforts with Amazon, this time turning its focus to London’s Waterloo station, the UK’s largest railway terminal that happens to house the nation’s largest indoor advertising screen, which is aptly named Waterloo Motion. The rich display features a montage of Kindle owners traveling the globe with their trustee e-reader in tow.

As part of Amazon’s #haveKINDLEwillTRAVEL summer campaign, which comes off the heels of the launch of the all-new Kindle Paperwhite in June, ArsenalCreative has teamed up with the online retail giant to take over the massive Motion digital display in Waterloo – one that measures 131 feet wide and 10 feet high. The large-scale, hi-def LED installation capitalizes on the busy traffic flow of Waterloo station, where approximately 300,000 riders commute every weekday. The Waterloo Motion project marks the second collaboration between ArsenalCreative and Amazon this year, following the Broadway musical extravaganza touting new features on Amazon Prime.



Client: Amazon
Project: Amazon Kindle Waterloo Station Display

Director of WW Mass/Brand Marketing: Andy Donkin
ECD: Michael Boychuk
Art Director: Katy Kennedy
Copywriter: Pat Koelling
Print Production Designer: Tina Sourinephoumy
Senior Producer: Alina Perez Campos

Production Company: ArsenalCreative
Executive Producer: Cortney Haile
Executive Producer, Director of Business Development: Kira Karlstrom

About ArsenalCreative:

ArsenalCreative, an ArsenalFX company, is a design-driven multidisciplinary content creation studio based in Los Angeles. Specializing in groundbreaking design, branding, animation, high-end visual effects, and finishing, ArsenalCreative makes one-of-a-kind content for the commercial and entertainment industries. Fiercely collaborative, they are committed to providing an unparalleled client experience, pairing veteran creatives with modern technology to deliver premium results.