UNO NYC Launches Williamsburg Bridge Radio: An Exclusive Music App for the Bridge
New York, NY — The Williamsburg Bridge now has a soundtrack. Curated by UNO NYC, Williamsburg Bridge Radio is a music app that works exclusively on the bridge. It plays a hype track for going up and a chill track for going down, with new tracks daily. But you have to be there, because W.B.B.R is only broadcast on the bridge.
Created by Sid Lee, W.B.B.R was built in collaboration with NY-based designer and developer Eric Hu. The music is curated by UNO NYC, so W.B.B.R will broadcast exclusive new music from a rotating roster of UNO artists like Mykki Blanco, Feral, and Dutch E Germ and Gobby.
“New York is the touch point for a lot of our artists and the music we release with them. Whether they live here or we had an interaction in the city, New York is often the focal point” Jon Alcindor at UNO NYC explains.
“The bridge is a unique place in the world. Arriving in Manhattan is still spectacular, even after you do it every single day. We’re excited to give it a unique soundtrack.” W.B.B.R turns on automatically once users arrive the bridge and knows when you’re heading up or down it.
W.B.B.R. is the latest project from Sid Lee, following a series of large-scale multidisciplinary campaigns for internationally recognized brands. Most recently, the agency helmed a stunt-driven journey around the globe for Samsung and a series of innovative events for Absolut.
Agency: Sid Lee
Creative Director: Dan Chandler
Associate Creative Director: Cecilia Azcarate
Copywriter: Heather Brodie
Design Director: Verena Michelitsch
Art Director: Adrian Yu
Creative Technologist: Dofl Yun
Producer: Oscar Péré
Design by: ERIC HU
Music by: UNO NYC
Thanks to :
GODANDFAMOUS for their support and contribution to the video
Francois Malary for the CG work
About Sid Lee:
Sid Lee launched its American presence in the fall of 2012 by establishing the company in the melting pot of US creativity, New York City. The Tribeca-based team has swiftly gained an enviable reputation as a thought-leading hot shop servicing many of the United States’ most progressive and iconic brands. Now firmly established, with more than 60 professionals, the team delivers transformative strategies for globally engaging clientele and offers a rarity in fully holistic international media and brand solutions, supported by the production, technological, and architectural weight of the mother ship just 300 miles away. Sid Lee New York often builds teams consisting of specialists from all our offices (700 professionals) to leverage the group’s various skillsets and bring the best that Sid Lee has to offer for both East and West Coast clients.