Sid Lee and City of New York Take Volunteering Mobile with NYC Service Volunteer App

New York, NY – Volunteering in New York City has made its way into the digital age courtesy of NYC Service, agency Sid Lee NY and SocialEffort. Looking to increase volunteer rates from 18% to 50% and making it easier for New Yorkers to plug into opportunities across this city, NYC Service was facing a serious problem convincing people to volunteer for their city. So, taking the entire volunteer process mobile, NYC Service, Sid Lee, and SocialEffort introduced the NYC Service Volunteer App: an easy-to-use, powerful extension of the already successful campaign created to raise awareness about the benefits of volunteering in NYC.

The all-new app is a robust addition to the recently launched brand overhaul, workwear design, and outdoor campaign. Characterized by an eye-catching neon color palette and simple, fun, and iconographic line illustrations, the citywide initiative featured messaging designed to engage a range of New Yorkers, from young upstarts to senior citizens. Similarly, the app contains a host of features, allowing a diverse group of users to better discover volunteering opportunities according to their interests and busy schedules.

With the app, users can:

  • Create a new account or log in with an existing NYC Service account
    1. Set interests and skills
    2. Set volunteer times that work best for you
  • Browse volunteer opportunities and apply straight through the app
  • Filter opportunities by category or organization
  • Browse organizations
  • Bookmark opportunities and organizations for later
  • Share opportunities and organizations on social media

The NYC Service “Good for you. Good for your City.” volunteer promotion campaign has already made huge waves for NYC Service, fueling a 30% sustained jump in traffic to the volunteering website since its launch late last year and earning Sid Lee an official NYC Certificate of Recognition from Mayor Bill de Blasio. NYC Service app is available for iOS. Click here to download.




Client: NYC Service
Campaign Name: “NYC Service – Good for you. Good for your city.”

Agency: Sid Lee

Executive Creative Director: Daniel Chandler
Head of Digital: Kwame Taylor-Hayford
Design Director: Verena Michelitsch
Art Director: Bradley Warsh
Copywriter: Michael Grosso, Daniel Dominguez
Designer: Yoon Hee Kim, Christina Michelitsch, Nadine Brunet
Managing Partner: Eric Alper
Account Supervisor: Elaine Feinstein
Producer: Ariel Lim
Creative Technologist: Dofl Yun
Developer: Social Effort (

About Sid Lee:

Sid Lee launched its American presence in the fall of 2012 by establishing the company in the melting pot of US creativity, New York City. The Tribeca-based team has swiftly gained an enviable reputation as a thought-leading hot shop servicing many of the United States’ most progressive and iconic brands. Now firmly established, with more than 60 professionals, the team delivers transformative strategies for globally engaging clientele and offers a rarity in fully holistic international media and brand solutions, supported by the production, technological, and architectural weight of the mother ship just 300 miles away. Sid Lee New York often builds teams consisting of specialists from all our offices (700 professionals) to leverage the group’s various skillsets and bring the best that Sid Lee has to offer for both East and West Coast clients.