Sid Lee NY Doubles Staff and Adds CD Colin Kim and Head of HR and Operations Jennifer Adler

Sid Lee is thrilled to announce a broad reaching expansion of their New York office that includes the addition of Creative Director Colin Kim, and Head of Human Resources and Operations Jennifer Adler to the team. The pair join the agency along with an influx of 18 additional hires, nearly doubling total head-count, accelerating Sid Lee’s efforts to transform clients’ brands and businesses across the consumer experience.


This expansion adds Account Directors, Designers, Technologists, Strategists, and Art Directors to service Sid Lee New York’s latest assignments for Absolut Vodka, Facebook, Intel, Merrell, TopShop, Samsung, and others. “These hires enable us to continue to build an industry leading account leadership, business strategy, and creative organization and will drive our efforts to transform client business,” indicates Managing Partner Lukas Derksen.

Newly acquired creative director Colin Kim is a seasoned creative with over 14 years of experience at some of the industry’s most celebrated ad agencies. His work for international brands has earned him awards from Cannes, One Show, D&AD, AICP, Clios, Communication Arts, Art Directors Club, Tomorrow Awards, Webby’s, SXSW, and LIA. In addition to Kim’s creative leadership, Sid Lee has grown their organizational and strategic capacity with new Head of HR and Operations Jennifer Adler. Adler is a highly intuitive manager whose analytical ability makes her an essential hire in Sid Lee’s journey to build the most transformative creative team in the New York market.

“We’ve been looking to build thought-leading talent in three key areas: design, progressive use of technology and storytelling,” Executive Creative Director Dan Brooks elaborates. “These additions represent best-in-class talent in those areas, and are a perfect example of our multidisciplinary model.”

Sid Lee’s expansion lands straight on the heels of several one-of-a-kind brand partnerships including Facebook’s, the Samsung Galaxy S6 release “Next is Now,” and Absolut’s international party series #AbsolutNights.



New Hires:

Creative Director: Colin Kim – formerly of Google Creative Labs, NY
Head of HR: Jennifer Adler – formerly of Translation, NY
Associate Creative Director: Ryan O’Keefe – formerly of Grey, NY
Creative Resource Manager: Dannielle Hoodhood – formerly of Edelman, SF
Copywriter: Spencer Campbell – formerly of TBWA/Chiat/Day, NY
Art Director: Morris Lee – formerly of Anomaly, Shanghai
Art Director: Ian Liu – formerly of Grey, NY
Social Creative: Gracie Halpern – formerly of We Are Social, NY
Designer: Jessica Marak – formerly of Sweden Unlimited, NY
Designer: Max Amato – formerly of Carbone Smolan, NY
Jr. Designer: Rui Ma – formerly of the School of Design at the Rochester Institute of Technology
Creative Technologist: Dofl Yun – formerly of Firstborn
Account Director: Brett Niebling – formerly of Droga5, NY
Account Director: Gillian Merrill – formerly of CP+B, Miami
Account Supervisor: Alexia Schwartz – formerly of Grey, NY
Account Supervisor: Toby Beaumont – formerly of Translation, NY
Account Coordinator: Abigail Kron – formerly of Alexander McQueen
Integrated Strategy Director: Grace Gordon – formerly of Apple
Senior Strategist: Kas Saidi – formerly of Venables Bell & Partners, SF
Social Strategist: Cait Millrod – formerly of Momentum, NY

About Sid Lee:

Sid Lee launched its American presence in the fall of 2012 by establishing the company in the melting pot of US creativity, New York City. The Tribeca-based team has swiftly gained an enviable reputation as a thought-leading hot shop servicing many of the United States’ most progressive and iconic brands. Now firmly established, with more than 60 professionals, the team delivers transformative strategies for globally engaging clientele and offers a rarity in fully holistic international media and brand solutions, supported by the production, technological, and architectural weight of the mother ship just 300 miles away. Sid Lee New York often builds teams consisting of specialists from all our offices (700 professionals) to leverage the group’s various skillsets and bring the best that Sid Lee has to offer for both East and West Coast clients.