Whitehouse Post Celebrates Moms in “My First Coach”

Just in time for Mother’s Day, Whitehouse Post Editor Trish Fuller and Director Brody Baker team up once again to create a touching short film for luxury fashion and apparel brand Coach, starring actress Mariel Hemingway and her artist daughter Langley Fox.

Shot in a throwback black-and-white style, “My First Coach” features the mother and daughter duo as they reflect on their lives and each others’ best qualities. Langley Fox touchingly reveals that her first “coach” was not a handbag, but her mother.



Client: Coach
Title: “My First Coach”

Agency: Starworks Group

Production Company: 1985
Director: Brody Baker

Editorial Company: Whitehouse Post
Editor: Trish Fuller
Assistant Editor: Melissa Merino
Executive Producer: Lauren Hertzberg
Producer: Samantha Havas

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.