Brand New School recently directed and produced the debut broadcast spot introducing the new Corona Extra cans. The result is a dazzling piece of 3D animation that celebrates summer in all its radiant glory, and was created in association with agency La Communidad. The can itself is the star of the show, as it transforms fluidly from one iconic summer symbol to the next – morphing from palm trees to flip flops to a beach ball to the relaxing blue waters of the ocean.
Creative Director Robert Bisi and the Brand New School CG team created stunning aluminum art, utilizing all the features of the new can to transport the viewer to a truly serene summertime vision. The picturesque beach scenes manage to impart the easy-going, sunny feeling that has always been associated with drinking a Corona.
“The idea was to create the feeling of a perfect summer,” said Bisi. “The way the camera drifts, the shift in lighting, the twinkle in the distance — they all work in unison with the vignettes of the can and the shadows of people. Together they evoke that sense of nostalgia and relaxation that is uniquely Corona.”
This spot comes on the heels of recent Brand New School projects such as Nike SB’s “Skate Free,” debuting their latest skateboarding sneakers, “Play With Oreo” for the cookie brand’s worldwide 2015 campaign, and a series of spots introducing the new line of Google Nexus products.
Title: “Can Morph”
Agency: La Comunidad
Executive Creative Director: Jose Molla
Creative Director: Rodrigo Butori
Art Director: Aaron Willard
Copywriters: Ibon Iraola, Matias Blazevic, Aaron Zimroth
Producer: Andy Murillo
Executive Producer: Laurie Malaga
Account Team: Maryanne Dammrich, Sophia Gonzalez, Erika Rivera
Production Company: Brand New School
Creative Director: Robert Bisi
Designers: Waka Ichinose, Sakona Kong, Mara Smalley, Brandon Minton
CG Leads, Technical Directors: Robin Kim, Adam Newman
3D Animation: Robin Kim, Hao Cui, Ian Mankowski, Kim Im, Leo Juarez
3D Modeling, Rigging: Robin Kim, Hao Cui, Ian Mankowski, Kim Im, Gabriela, Gorostieta, Leo Juarez
3D Lighting: Adam Newman, Hao Cui
3D Particles, VFX: Eric Rosenthal, Thomas Briggs, Ian Mankowski
Storyboard Artists: Max Forward, Tristyn Pease
Compositors: Adam Newman, Scott Uyeshima, Maithy Tran
Editor: Sean U’ren
Executive Producer: Paul Abatemarco
Producer: Beth Vogt, Amy Russo
Music, Sound Design: Circle of Sound
Executive Producer: Guillermo de la Barreda
Mix: Lime Studios
About Brand New School:
Brand New School is an integrated creative company that believes in the power of design to tell stories and shape experiences. For over a decade we’ve been at the creative vanguard, telling stories, solving problems and shaping experiences for the world’s most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York and Los Angeles since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.